Mouthwash - it’s not just for breakfast anymore… You have to admire the scare tactic taken by this particular ad: “Not until the last vestige of dandruff is gone, can you be considered a fastidious person, acceptable socially.” Apparently, the threat of “non-fastidiousness” was sufficient to drive even the most callous dandruff sufferer to try virtually ANY product to rid them themselves of those unsightly flakes. One has to wonder if this advertising approach was dropped once the marketers of Listerine realized they could boost sales just as well by scaring people with the threat of bad breath.

Right Brain