Here is another in our Beauty Brains series on actual cosmetic ads from the past.

We love this ad because of the irony of advertising a hair care product using a model who’s wearing a freakishly huge hat.

The product is meant to make your hair color more beautiful. Why are you covering it up?!?!

“Yes,” she says in a breathy, provocative tone, “I love this hair color so MUCH that I just have to hide it demurely under this ridiculously oversized hat!”

What’s next? A nail polish ad featuring glove-covered hands?

In case you’re interested…
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