Here’s an exciting new product - Frederic Fekkai’s Wash & Wear spray shampoo. You can simply spray this in your hair to
keep it clean in between shampoos.
“What an novel, breakthough idea!” you must be saying to yourself.
“Why has no one else in the history of hair care EVER thought of a spray on shampoo that doesn’t have to be rinsed off?” you’re probably pondering as you read this.
“Only the advanced science of the new millenium could have possibly created a spray on product to keep your hair clean between shampoos,” you’re thinking.
Is that what you’re thinking?
If it is, you’re WRONG!
It’s time you learned that, with the possible exception of the Internet, everything that’s worth inventing was created in the 70’s.
Case in point, check out this ad from the Beauty Brains ad vault for Psssst! Shampoo. Possibly the only cosmetic product ever to include a punction mark in it’s name.
Psssst! is also famous for being the first spray on, no rinse dry shampoo. It was essentially a powder that you sprayed in your hair to absorb oil, then you brushed it out. It didn’t work very well and it was kind of messy, but it did prevent hundreds of thousands of women from wearing a bag over their head between shampoos.
So in your FACE , Frederic Fekkai!
<—–Click image to enlarge
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bluharmony Says:
This product is actually different from the other cornstarch-based dry shampoos. Its first three ingredients are water, witch hazel, and alcohol. Basically, it allows you to wet your hair with pleasant-smelling, hair-drying ingredients, and then you can re-style it as you like. Surely not a breakthrough, but different from Psssst! nevertheless.
susan hill Says:
I used frederick fekkaui and my sister tried it and my
daughter tried it, we found it made your hair feel
gooy and it looked dirty after a few hours. I tried it
multiple times and was not impressed at all.