Many women spend countless hours a year putting on cosmetics and making sure they look just right before going out. Did you ever wonder if it was all worth it? Is the make-up really making you look that much more attractive? According to a team of psychologists out of the UK, it is.
In their study, they found that men are more attracted to women with more coloring on their face. And they suggest that 
there is a good biological basis for this fact. They theorize that women with higher levels of estrogen naturally have more color than those with lower levels. And a higher level of estrogen is indicative of a more fertile woman. According to evolutionary theory, men should be inclined to find more fertile women more attractive.
The experiment involved measuring hormone levels of a group of volunteer women and then having those women rated for attractiveness by another group of both men and women. It turns out that the ones who were rated highest in attractiveness were also the ones who had the highest level of estrogen.
Of course, you probably didn’t need a scientific study to validate the use of make-up. People discovered the benefits centuries ago. But we here at the Beauty Brains are happy to know that it really isn’t all just a waste of time. And it’s also nice to know that the chosen career of this Brain is playing a crucial role in the noble quest of successfully propagating a diverse population.
Rouge on people, rouge on.
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