The Beauty Addict’s post on June 2nd mentions the upcoming movie, The Devil Wears Prada. In case you haven’t heard, it’s based on Lauren Weisberger’s novel about a young woman who scores a job working for one of New York City’s biggest magazine editors.
The Addict lists some of the beauty care products that have promotional tie-ins to the movie (think of them as Happy Meal toys for fashionistas), and we thought we’d take a look at one of them from the Beauty Brain’s perspective.
The product on her list that we found the most interesting is the Oscar Blandi Girl on the Go “Pronto Dry Shampoo.”
“As a girl on the go do you actually have time to wash your hair every day? Dry shampoo has come out of the closet to keep your secret safe. Pronto contains natural rice, oat, and tapioca starches that cleanse by absorbing excess oil and styling product that doesn’t weigh down hair and will increase volume at the roots. The invigorating lemon verbena fragrance will leave your locks smelling fresh and clean.”
What’s in the product?
Let’s look at the ingredients: it contains powders such as Oryza Sativa (Rice) Starch, Aluminum Starch, Oryza Sativa (Rice) Bran Oil, Beta Glucan, Avena Sativa (Oat) Bran Extract, Rice Amino Acids, Magnesium Carbonate, and Hectorite that are designed to absorb oils from the hair and scalp.
It includes Melaleuca Alternifolia (Tea Tree) Oil, and Triclosan which have antimicrobial properties. (But despite what the websites say, this won’t get rid of your dandruff!)
It also contains Iron Oxides and Titanium Dioxide which just provide color.
Will this product do what it says?
Well, to some extent. The powders will absorb oils, lessening the need for shampooing. But it won’t do much to remove styling residue. Styling polymers won’t be absorbed by the powder – you really need shampoo to get them off.
After you’ve applied “Pronto” to your hair, even if you brush most of it out, you’ll still have some degree of “junk” left behind. That’s the trade off with using a product like this: you may save some time and hassle by skipping your normal shampoo, but your hair won’t be as clean and fresh. That’s what these shampoo substitutes are all about.
Now, if you’re really short on time and you don’t want to shampoo, you may be willing to accept that trade off in quality. Only you can decide if that feels right for your hair or not. We’re curious to find out what the people who’ve actually used this product think. Let us know!
And let us know what you think of the movie too! (Hmmm, maybe that’s our next blog, instead of the Beauty Brains how about The Movie Brains…)