The good people at YouGov conducted a survey that showed women believe the beauty industry is making them feel bad about themselves. One in three women in the UK say the images of beautiful, thin people in the media make them feel overweight and unattractive.
And then they go on to say that the Dove Real Beauty advertising campaign where they use “real women” instead of skinny models is starting to change things. Sales of the brand are up and Unilever (the parent company of Dove) thinks it’s because of those ads. Even their competitor L’Oreal is getting into the act with ads staring Diane Keaton and Jane Fonda.
But this industry that the Beauty Brains call home continues to come up with new products aimed at making normal people look better than they do. We try hard to fix problems like wrinkled, dry skin, damaged hair and even age spots. Should we stop making those products and start trying to make people feel good about the way they look without any change? Do people really want wrinkly skin, frizzy hair and make-up free skin? Say it ain’t so!