Ahh, cosmetic ads from the ’70’s. How do we love thee? Let us count the ways…
This ad proudly proclaims that women who use Pantene don’t look like they need it.
We see their point. This woman doesn’t look like she needs Pantene.
She looks like she needs serious professional help.
A lot of it.
Stat!!
And not just from her hair stylist. Based on the way her eyes are squinted shut (despite her freakishly huge glasses), we’d say she is also in dire need of an ophthalmologist. But, hey, look on the bright side: at least the orthodontist finished with her before the photographer got there. (Jeez, could her teeth be any larger and whiter? What’s up with that? This is Pantene not a Pearl Drops ad!)
To us, the most shocking aspect of this ad is that they actually WANTED this woman to look this way. Someone actually reviewed these photos and said “Yep, this is the face of the woman that we want to promote our product.” Sheesh!
This is also another one of those ads where you have to read the fine print to fully appreciate it:
It says “each product contains Pantene’s unique Swiss Conditioner,” which as the fine print attached to the asterisk tells us, is made in the USA. Ahh, God bless Madison Avenue’s advertising army!
Right Brain
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