Is The Sedu Flat Iron Worth It?
Fibbi Girl Is Funky For Flat Irons: Hey! I just wanted to say I’m thinking about buying the Sedu flatiron but it’s a little expensive so I just wanted to know, what makes this flatiron better than the regular ones? Is it worth it? I read the customer reviews and saw the pictures at folica.com and it seems like a great flatiron.

The Right Brain’s Reply:
From what we’ve seen, Sedu’s flat irons are very high quality, albeit expensive. At around $120, you better be serious about your iron usage.
Here’s what Sedu says about their iron:
Ultra-smooth plates guarantee smooth straightening motion without pulling or breaking hair
Tourmaline/ceramic plates generate more negative ions than regular ceramic iron
Cut your hair straightening time in half thanks to high concentration of negative ions
Negative ions renew hair with softness and shine while eliminating frizz
New Infra Red Heat technology seals in hair’s moisture and luster
Faster heat-up time than conventional coil straightening irons — it will heat-up to the desired temperature in less than 25 seconds from being turned on.
Is this a high quality iron that heats up evenly and faster? Yes, we believe it is. Could this higher quality result in less damage to your hair? Yes, it could if the heat is more evenly and smoothly applied. Does it produce ions that magically make hair look and feel dramatically different? Nope, ions don’t work that way on hair. Does infrared heat seal moisture in hair? No, in fact, it will evaporate moisture.
The Beauty Brains Bottom Line:
Is this better than a $10.00 iron from Walmart. Yes, we believe it is. Is it worth the price? Only you can decide that. If you flat iron a lot you may get your money’s worth out of it. But if you only straighten hair occasionally, you might want to splurge elsewhere.
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