Here’s a first for The Beauty Brains, we got two questions that are essentially the same at the same time:
Jill Says:
I dye my dirty blond hair red, and it always fades very quickly. Would the colour enhancing shampoos and conditioners like those offered by Marc Anthony and Pantene really help keep my red longer, as I have to dye my hair every 4 weeks or so now, and I don’t think that is good for my hair? Thank You.
And Jessica says: What’s the best way to preserve hair color? Is it necessary to use special “color care” products? Thank you!
The Right Brain Responds:
We’ll try to answer you both at the same time. There are two major causes of hair color fading. One is UV radiation from the sun and the other is washing and rinsing. Some products contain UV absorbers, or sunscreens, that claim to prevent light induced fading but they really don’t do much. None of these products will have a significant impact on the amount of color lost due to UV exposure. The best defense against this kind of fading is to stay out of the sun or wear a hat.
The other kind of fading is even more serious. Even if you stayed inside all day, you’d still have a lot of fading just from the water that you wash your hair with. Pantene and Marc Anthony shampoos and conditioners don’t have any technology that can stop your color from washing out.
The only product we’ve seen that has any significant effect on reducing fading from washing is a leave in treatment from Tresemme. It’s called Colorthrive. It comes in a leave in spray and a cream. (You can pick one or the other, don’t use both.)
According to the company, it works by locking the color inside your hair. Unfortunately, you have to use it everyday to protect your hair from the next time you shampoo. It does really work on reds, browns, and reddish blondes, but it won’t do anything for light blond colors.
The Beauty Brain’s Bottom Line:
It’s tough to really protect your color from fading so don’t believe everything you read! Short of not washing your hair and always wearing a hat, you can’t completely stop fading, but depending on what color you’re using, this Tresemme Colorthrive could help.
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I have had trouble with my hair and skin for the last several years. My hair looked/felt very dry and damaged. However, I do not process it. It had been falling out in large amounts for a long time. My skin was dry/tight and itchy. I went to a hairdresser, who stripped the minerals out of my hair and tried to condition it. She told me that I was wasting my money with the conditioner, because she believed the true problem was with my water. I live in an apartment and I don’t have a lot of control over the water. So,I searched the internet and found your productat santeforhealth.com. I purchased the Aquapure pro 4 stage filter and pre-filter. They were very easy to install. I could not believe the difference in the first shower!! The water felt amazingly clean! I did not feel the need to lather on a ton of lotions when I got out. It was wonderful! However, the most fabulous thing is that after only a few showers, my hair has stopped falling out and filling the drain!!! I am truly thankful and amazed! I have recommended your products to everyone I know! My son says that is wonderful because his skin feels good and the water doesn’t burn his eyes. We had a very large amount of chlorine as well… I am so very happy with my purchase! Thank you!