Kalisa’s Quest: Sunsilk’s color-coded shampoos and conditioners have undertaken quite a marketing campaign. Anything new in these products that would make them worth checking out?
The Right Brain’s Splendid Response:
Yes, Sunsilk is here with a big fat marketing campaign behind it. Have you seen their mini-commercials in movie theaters? Very quirky and entertaining! But are the products worth checking out? Let’s find out together, shall we?
First, let’s point out that Sunsilk is Unilever brand and has been popular in other parts of the world for some time. Given the Beauty Brain’s limited travel budget, we haven’t been able to trot around the globe to check out the different versions, but we did manage to score samples of the new U.S. version, specifically their TLC shampoo and conditioner.
If you strip the formula down to it’s key ingredients here’s what you’d see:
Cleansing Ingredients and Foam Modifiers:
Sodium Laureth Sulfate, Cocamidopropyl Betaine, C11-15 Pareth-7, Laureth 9
Conditioning Ingredients, Thickening, and Suspending Agents:
Dimethiconol, PPG-9, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Carbomer, PEG-45M.
(Of course there are other ingredients in the formula but those don’t directly impact performance or hair condition.)
So what does this chemical soup mean? There’s nothing particulary new or high tech here. These formulas use basic, rather standard ingredients. They appear to be a bit more conditioning ingredients than other products in their class, but we haven’t done any side by side testing to confirm this. Our educated guess is that these are pretty decent shampoos, provided you like the fragrance.
What about the conditioners? Pretty much the same story. They use a mixture of standard ingredients like silicone and some fatty conditioning materials that typically work very well.
The Brain’s Bottom Line:
For our money, these formulas would stack up about the same as the new Herbal Essences formulas from P&G. Both sell for about the same price, both are probably aimed at the same audience (although Herbal Essences is aiming a bit younger) and both use good, but basic technology. If you like this kinda of stuff they’re worth checking out. Hey, it’s fun to try to new products. Just don’t expect miracles. Enjoy!
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