What’s your opinion on the new LOreal Elvive Nutri Gloss? Can it really make hair shinier? What’s the truth behind the ‘special pearl protein’ does it really work?
L’Oreal is the king of cool sounding ingredients. In addition to the pearl protein that you asked about, they also sell products with Nutrileum, Regenium XY, and EXPANSYL®. We’re not sure but we think they have a hair mask with ground up Ruby Slippers too.
All sarcasm aside, our point is that this pearl protein is just another featured ingredient used by cosmetic companies to attract your attention. That’s what Marketing is all about! L’Oreal has some very fine formulas (they have some not-so-fine ones too), but don’t believe the fairy tale they tell you about the special ingredient that makes the product work.
Some proteins can have a (minor) beneficial effect on hair IF they are the right kind and are processed so they “stick” to your hair. Quaternized wheat protein, for example, has been shown to have some conditioning effect. But most “regular” proteins won’t do anything for your hair when applied from a rinse off product.
The Brains‘ Bottom Line:
If you wanna splurge, try the product and see what you think. But don’t expect the “pearly gates” to open up.
That’s all of our “pearls of wisdom” for this post.
If we wrote anything else, we’d be “casting pearls before swine.”
Hey, did you hear about the new smaller bottle of Nutrigloss? It contains “Minnie Pearl.”
But seriously, this stuff is so good you should buy extra bottles and keep them in your “Pearl Harbor.”
Ok, that’s enough bad pearl puns. We’ll stop now.