Get your geek on for today’s post - it’s about a new kind of diptube (the plastic tube that your perfume sprays through.) “What’s this got to do with beauty science,” you ask? Listen and learn, loyal Beauty Brainiacs. (Ok, technically you’re not listening, you’re reading, but I liked the alliteration.)

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I don’t know about you, but I’m always annoyed when I buy a new bottle of expensive perfume and I can see the stupid plastic tube in the bottle. It just makes it look cheaper somehow. Yeah, I know this is only a problem for perfumes that come in clear bottles, but stay with me on this one I’m on a rant.

Enter the geeky solution - a plastic tube that turns INVISIBLE in the perfume! How is this miracle possible? We quote from Cosmeticnews:

US-based MeadWestvaco Calmar is set to introduce NoC, a dip-tube that becomes invisible when immersed in the fragrance formula, thanks to the combination of a specific material, the perfume solution itself and light refraction, at Luxe Pack, Monaco this week. It is available on the Melodie low profile pump. “Fragrance companies are asking for invisible dip tubes. For instance, when they take pictures of their products for advertising, they always retouch the dip tube out of the bottle image,” MeadWestvaco Calmar fragrance division marketing manager Sandy Gregory tells CosmeticNews.

Another advantage is that brands are able to identify counterfeit fragrances if the dip-tube does not disappear, as “counterfeiters do not have access to this technology”, Gregory adds.

Ahh. Better beauty products through refractive index matching. Ain’t science grand?!?