The Beauty Brains are proud to support the American Academy of Dermatology`s campaign to educate women about the dangers of indoor tanning. The risks of indoor tanning include premature aging such as age spots and wrinkles, and even worse, the danger of skin cancer.
To help spread the word, the Academy is working with Miss Maryland 2006, Brittany Lietz, who is sharing her own experiences with skin cancer to increase awareness. Beginning her visits to the tanning bed at 17, Lietz was diagnosed with stage-II melanoma at age 20. While Lietz was fortunate that a dermatologist caught her melanoma in time, she has a constant reminder in the form of an 8-inch scar on her back.
Their aggressive campaign includes traditional television, radio and print advertising and one non-traditional element: Instant Messaging. Approximately 53 million American computer users “ most of them teens “ use IMs. Many exchange IMs more frequently than e-mail. It has a language all its own, and the Academy has developed this campaign specifically for teens who use it.
Please take a few minutes to check out this enlightening, and possibly life saving, information by visiting www.aad.org/skincancerpsas.
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