This interesting fragrance study suggests that exercise might not be the easiest way to look like you’ve lost those extra holiday pounds. Dr. Allen Hirsch and his team at the Smell and Taste Treatment and Research foundation have recently found
that the perception of body weight could be affect by the fragrance you wear.
In the study, four groups of about 50 men each looked at a woman (actual stats 5′9″, 245 lbs) and estimated how much she weighed. With three of the groups the woman was wearing one of three different fragrances (citrus floral, sweet pea/lily of the valley, and floral/spicy). For the fourth group the woman wore no fragrance.
The researchers then compared the weight estimates of each group for differences.
Surprisingly, when the woman wore the floral/spicy fragrance, the men estimated her weight to be 4 pounds less than her actual weight. And if the guys liked the fragrance, they said she looked a full 12 pounds less! Without a single sit-up being done.
Now, this research seems a little weak for my science-minded beauty brain but if repeatable, it is certainly interesting. And even if the results can’t be duplicated, it certainly couldn’t hurt to start wearing a floral & spice fragrance. I mean, who wouldn’t want to spray on a fragrance and look like they lost some weight?
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bas Says:
At 245lbs 12 lbs is not that noticable.I wonder the effect on 150lb person?
never the less I will coat myself in floral/spicey fragrances more often..lol
thebeautybrains Says:
Well, if we think about it in terms of percentages, that’s about a 5% weight reduction. That means for a 150 lb person, they’ll look like they weigh about 142 lbs
Links for Jan 8th, 2007 » The Bargain Queen Says:
[...] Special fragrance makes you look 12 pounds lighter A study found that men perceive women as being thinner if they have floral/spicy perfume on… seriously! [...]
thebeautybrains.com » Can you believe the Promise of lip gloss that helps you lose weight? Says:
[...] while back we reported a story about how a fragrance can make it look like you’ve lost weight. Well, Omega Tech Labs has introduced a lip gloss called Promise that is supposed to have weight [...]
Links for Jan 8th, 2007 Says:
[...] Special fragrance makes you look 12 pounds lighter A study found that men perceive women as being thinner if they have floral/spicy perfume on… seriously! [...]