Does Blinc Kiss Me Mascara Work
Amy Asks: I have recently purchased Blinc’s Kiss Me Mascara. It works, via their product description, as “tubing” your lashes instead of “painting” them. Let me tell you, it’s beyond cool to take of my mascara at night and physically see it coming off in tubes from just “water and pressure” as the directions advise. My eyes water when it’s cold out, so I’ve found that my standard mascara doesn’t work in frigid temperatures. I’ve resorted to a fiber mascara, but I do like this tubing since it is easier to take this off. Can you explain how it works?…Like a good reader, I do know how “standard” mascara works.
The Right Brain Answers:
Hairspray in a mascara
Unlike most mascaras which are made with waxes, Blinc’s Kiss Me is formulated with acrylate polymers. These polymers are similar to the ones used in hairsprays and they’re what give Kiss Me its ability to form tiny tubes.
Two kinds of strength
When you apply any mascara to your lashes you’re coating the tiny hairs with a layer of product. When you try to remove the mascara, two factors come into play: cohesive strength (how well the mascara sticks to itself) and adhesive strength (how well it sticks to the eyelash.)
The coolness of Blinc
Regular mascaras, even LashFusion, have a low cohesive strength and a relatively high adhesive strength. That means when you try to remove regular mascaras they come off in little bits and pieces. Kiss Me mascara, on the other hand, has a high cohesive strength and lower adhesive strength. Therefore, the mascara tends to stay in one piece as it slides off your lashes. That’s why it looks like tiny tubes. That is cool!
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ab Says:
great answer! thanks for explaining it to me!
nuria Says:
great information. I know understand why even very expensive mascaras don´t do what they are supposed to. thanks
Krista Says:
My sister loves this stuff because she has very oily eyes, and every other mascara she has tried ends up smeared under her eyes by noon. This KissMe stuff, however, is not oil-soluble so it stays on her. Too bad it’s so pricey!
mama boo Says:
prestige makes a mascara that does the same thing, the ingredients are a little different, but it works exactly the same, you can get it at most any drug store for around 5 or 6 dollars. i have both the blinc and the prestige and really love the concept, i have oily skin, too, the mascara stays put–no more racoon eyes! i really do not see a difference in mascaras that cost over twenty dollars for a tube and the ones under 15 dollars, and i have tried them all!
MoxieHart Says:
This sounds cool, but is it ok for your eyelashes?
Wombat Queen™ Says:
Well, I’m not a scientist, but being that mascara is formulated *specifically* for eyelashes, I’d say yes. I wouldn’t use it on your pubes, although some might think it fun to have a muff full of coily tubes. Kids these days…
Lame Brain Says:
“A muff full of coily tubes.” Sounds like a party at Sarah Bellum’s place!
Wombat Queen™ Says:
Woot! I’ll bring the Amygdala on ice!
The Beauty Brains » Blog Archive » Why MAC Liquidlast Eye Liner Is So Long Lasting Says:
[...] Blinc mascara is one type that uses this kind of formulation approach. (Have you read our post on how Blinc makes tiny little tubes around your lashes?) Another product that uses this polymer technology is the MAC Liquidlast liner [...]