Here’s a story that could have implications on the products that you buy and use everyday, or at least the commercials you see. Research out of the University of Gallen, Switzerland, suggests that people are getting tired of all the “celebrity endorsed” products. It seems celebrity cosmetics are cliché.
Their research indicates people are now more likely to buy products endorsed by an anonymous spokesperson than by say Paris Hilton. In fact, you’ll be more inclined to buy a product based on what you’ve read at a beauty blog like Beauty Addict or Kiss and Makeup than you will from Jennifer Anniston.
We wondered what the Beauty Brains community thinks of celebrity endorsed cosmetics & personal care products.
So, go vote on the new poll and leave a comment.
How do you feel about celebrity endorsed products?
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