It looks like corporate giants Coca-Cola and L’Oreal are teaming up to give us the next greatest thing in skincare. According to this article, they will be launching Lumae, a nutraceutical, tea-based beverage designed to help improve your skin’s condition.
These nutraceutical beverages seem to be a trend with Coke having recently launched Enviga (for weight loss) and upcoming launches of Diet Coke Plus (with vitamins) and Minute Maid Active (with glucosamine HCL).
While this half of the Beauty Brains loves most things Coke and L’Oreal has some great products, it is a bit disconcerting that they are propagating these kinds of products. The claims are not supported by any good science and in the case of Lumae (or a similar product called Borba), there is NO PROOF that supplements have any impact on your skin at all.
One review of published studies suggests that supplementation with vitamins, carotenoids, and polyunsaturated fatty acids could provide some UV protection. Not nearly as much as topical sunscreens however, so you’ll still need your sunscreen. Their conclusion was that
“…nutritional factors exert promising actions on the skin, but information on the effects of low-to-moderate doses of nutrients consumed long term by healthy individuals is obviously lacking…”
And this is the real problem with nutraceuticals. Companies can pretty much say anything they want without any good proof. Then they can charge you nearly $3 a bottle and trick you into thinking you’re doing something good for yourself.
The Beauty Brains’ Bottom line: If you want the best skin you can get, stick with your favorite creams and lotions. The notion of drinkable skincare just doesn’t hold water.