According to Global Cosmetics Industry, Coty UK, maker of fine fragrance lines like Vera Wang, J. Lo, Kenneth Cole, Baby Phat, and of course Calvin Klein, are set to introduce the world`s first cyber-scent.
The company has just announced that its newest fragrance, ck IN2U, will be launched in the virtual world of Second Life (www.secondlife.com). In case you`re not familiar with Second Life, it`s an online community where visitors can live, shop, work, play, and date, just like the real world. Well, except that it`s NOT real.
Nonetheless, now you`ll be able to “pick up” virtual bottles of the new ck fragrances and spray other Second Lifers with fizzing fragrance bubbles to start a conversation. Just like the women at the real fragrance counters in the mall. Well, except that it`s NOT real.
And if you`re lucky enough to be in the UK you`ll be able to click through to www.ckin2u.com to order a real sample of this cyber-scent. Well, except that it`s NOT¦oh wait, the sample IS real.
To quote GCI: “ck IN2U speaks the language of a generation connected by technology,” said Lori Singer, vice president of global marketing, Calvin Klein Fragrances. “They are the first generation to be defined more by their means of communication rather than fashion or music.”
Hmmm. I’m holding out for the virtual bikini wax.
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