Animal testing of cosmetics is a controversial topic and frequent source of questions for the Beauty Brains. We were thrilled to report recently on five newly developed test methods that will reduce the amount of animal testing done by the beauty industry. We applaud the industry for taking steps in the right direction!
But while animal testing in cosmetics and pharmaceuticals gets a lot of attention, similar testing done by the beverage industry has gone without much notice. Until now. The New York Times just announced that Coke and Pepsi have agreed to curb their animal testing after pressure from PETA. I didn’t realize the extent of soft drink testing on animals until I read the Times account. They gave two examples that seemed particularly ourtrageous: A Coca-Cola scientist worked on a study, financed by Nutrasweet, that involved cutting open the faces of chimpanzees to test nerve impulses reactions to sweeteners. And perhaps even more appalling is the example from Roll International, makers of Pom Wonderful pomegranate juice, who had been testing their juice to see if it could relieve artificially induced erectile dysfunction in rabbits.
The Beauty Brains are anxious to see the development of more validated, non-animal test methods for cosmetics AND other industries!