Comments on: Musings Of A Cosmetic Copywriter – Part 1 http://thebeautybrains.com/2007/07/19/musing%e2%80%99s-of-a-cosmetic-copywriter-part-1/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Sat, 21 Nov 2009 11:10:48 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Kevin http://thebeautybrains.com/2007/07/19/musing%e2%80%99s-of-a-cosmetic-copywriter-part-1/comment-page-1/#comment-19901 Kevin Thu, 16 Aug 2007 22:51:01 +0000 http://thebeautybrains.com/2007/07/19/musing%e2%80%99s-of-a-cosmetic-copywriter-part-1/#comment-19901 I have been railing against the beauty advertising business for years. I am especially concerned with the "deep wrinkles" claim by two very large unnamed retinol based products. As an industry, we are building expectations that products just can delivery on which causes skeptism and doubt. However, I do feel that the younger (internet) generation rejects the old media "lies" and gravitate towards the truth that they can research on their own. I love this blog and I especially enjoy this entry. Keep up the good work! Thanks! I have been railing against the beauty advertising business for years. I am especially concerned with the “deep wrinkles” claim by two very large unnamed retinol based products. As an industry, we are building expectations that products just can delivery on which causes skeptism and doubt.

However, I do feel that the younger (internet) generation rejects the old media “lies” and gravitate towards the truth that they can research on their own.

I love this blog and I especially enjoy this entry. Keep up the good work! Thanks!

]]> By: christy http://thebeautybrains.com/2007/07/19/musing%e2%80%99s-of-a-cosmetic-copywriter-part-1/comment-page-1/#comment-19499 christy Fri, 20 Jul 2007 23:40:11 +0000 http://thebeautybrains.com/2007/07/19/musing%e2%80%99s-of-a-cosmetic-copywriter-part-1/#comment-19499 I have the same job and have been doing it equally as long. It's hell. But pays well. I have the same job and have been doing it equally as long. It’s hell. But pays well.

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