Comments on: Truth Decay: Is Advertising Honest? http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 10 Feb 2012 03:42:30 +0000 hourly 1 http://wordpress.org/?v= By: Matias http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/comment-page-1/#comment-19544 Matias Tue, 24 Jul 2007 15:35:14 +0000 http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/#comment-19544 Another trick is to use an odd sample size for your survey, thus you can come up with numbers such as 93% of people, which of course is clearly very accurate. Or alternatively just keep doing the survey until you get the result you want:) Another trick is to use an odd sample size for your survey, thus you can come up with numbers such as 93% of people, which of course is clearly very accurate.

Or alternatively just keep doing the survey until you get the result you want:)

]]> By: Richard http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/comment-page-1/#comment-19517 Richard Mon, 23 Jul 2007 00:22:25 +0000 http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/#comment-19517 Whew! Talk about missing the point! Scatter Brain uses the chewing gum example but refers to the "4 out of 5" portion. Any way you slice it, 80% is darn good. But the real focus should have been on "their patients who chew gum". I don't chew gum. No one in my family chews gum. My neighbor and their kids don't chew gum. So I ask: how many people actually chew gum? 10%? But even that doesn't matter, since as far as I recall, chewing gum is not recommended by dentist at all! Whew! Talk about missing the point! Scatter Brain uses the chewing gum example but refers to the “4 out of 5″ portion. Any way you slice it, 80% is darn good. But the real focus should have been on “their patients who chew gum”. I don’t chew gum. No one in my family chews gum. My neighbor and their kids don’t chew gum. So I ask: how many people actually chew gum? 10%? But even that doesn’t matter, since as far as I recall, chewing gum is not recommended by dentist at all!

]]> By: Hanna http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/comment-page-1/#comment-19505 Hanna Sat, 21 Jul 2007 06:26:54 +0000 http://thebeautybrains.com/2007/07/21/musings-of-a-cosmetic-copywriter-part-2/#comment-19505 I saw a misleading hair dye ad that claims the pH value is 10 times lower. Alright, so it only goes down, for example, from 6 to 5, that's "impressive". Besides, the real pH value is never revealed. :( I saw a misleading hair dye ad that claims the pH value is 10 times lower. Alright, so it only goes down, for example, from 6 to 5, that’s “impressive”. Besides, the real pH value is never revealed. :(

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