Who Wants Whiter Nurse Noses?
Can someone please explain this product to me?
Lusidina 18K Gold Nurse Whitener Nose Mask.
It’s new from Guangzhou Danjia Cosmetics in China and it claims to “penetrate into skin around the nose area removing dirt, grease, blackheads and ageing skin.” It also provides whitening nourishment” whatever that is.
It’s made with the finest Yulan oil, pure fresh milk, vitamin E, vegetable protein, collagen, arbutin and dangerously high levels of lead. (Ok, I made up the part about lead but the rest is true). Normally I’d stop here to comment on the obvious ridiculousness of the ingredients but right now I’m having trouble even getting past the name: Lusidina 18K Gold Nurse Whitener Nose Mask.
Nose mask?
Ok, I get that part. I can even sort of grasp the concept of a whitening nose mask. Heck, who wouldn’t want a whiter nose!
18K Gold?
This is a mystery to me. The product doesn’t contain gold. It’s not like gold has a long historical association with nasal care. Gold doesn’t even smell good! And for God’s sake, why not use 24K gold?
Nurse?
Now you’ve really lost me. WHY is the spokesmodel for this product a nurse? By virtue of their occupation are nurses more prone to unsightly nose darkening? And why are her breasts trying to escape from her uniform?
Lusidina?
Is that the nurse’s name?
We may never know all the answers to these hard hitting questions, but I can tell you this for sure: If I’m ever in the hospital and I see a large-breasted nurse with a hyper-pigmented nose and a flair for expensive jewelry, I know what product I’d recommend for her. Is it Meladerm? Hylexin? Meladerm? No. It’s Lusidina 18K Gold Nurse Whitener Nose Mask!
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Sue Says:
Maybe the “18K Gold” is to indicate it’s a high end product. And the nurse could indicate it’s “scientific” and cutting edge. So the product could really be called Lusidina Luxury Nose Whitener Mask with Yulan-somes.
Georgi Says:
Well, this is also space mask. There’s a text in Russian that says: “Space nose mask Xiaohushi with gold 18K.” And also “The nose will be whiter, softer and brighter (through measuring from skin expert).”
Ridiculous.
J Says:
As an ethnic Chinese who’s grown up in the U.S., I could be offended by this post, but I have a hearty sense of humor and realize how ridiculous translations can be. (I’ve laughed plenty at the content at engrish.com and other similar sites.) Just in case you’re genuinely curious about this product’s name, here’s my attempt at deciphering the packaging. (I actually read very little Chinese, so this is by no means a thorough translation!)
Xiaohushi, which translates to Little Nurse, is one the most popular body care brands in China. A sign of its market importance is that it was acquired by L’Oreal in 2003. The “Little Nurse” name probably helped in establishing itself as a trusted “scientific” brand.
Lusidina is a brand that’s owned by DanJia Cosmetics. 18K may be the name of the line or the product itself (e.g. possibly equivalent to Fructis in Garnier Fructis or Wet Shine in Maybelline Wet Shine). However, I’m not sure about the origins of the names Lusidina and 18K.
This product is simply a pore strip, like those manufactured by Biore or Ponds. The whitening implies that it gets your nose really clean. East Asians also prefer and desire pale skin, so “whitening” is a popular buzzword in body care products. “Whitening” gets slapped on almost everything whether or not it has any whitening active ingredients.
Ok, I hope I didn’t sound too “preachy” — just trying to shed some light on this jocular translation!
thebeautybrains Says:
J: We appreciate your comments and we CERTAINLY didn’t mean to offend anyone. We’re well aware of the importance of whitening products in the Asian markets but the translation of this particular product had so many amusing elements that we couldn’t resist having a bit of fun with it. Thanks so much for taking the time to educate us on the real facts behind the product and thanks for your sense of humor!
thebeautybrains.com » Blog Archive » Top 10 Causes and Cures for Under Eye Circles Says:
[...] Treatment: The best approach is to have a doctor use a laser treatment to break up the melanin molecules and get rid of the color. But if you can’t afford that you may also see some minor improvement using skin lightening creams like Meladerm or Hylexin. You could even try the Lusidina 18K Gold Nurse Whitener Nose Mask. [...]
Ninjarina Says:
I speak Cantonese (the language that is spoken by the majority of the people in Guangzhou) and the term “whitening” is something of a misnomer. The Cantonese term for a relatively fair skinned person w/ clear complexion has the word “white” in it so in order to clear up someone’s complexion, I assume that “whitening” was a direct translation. Conversely, the common way to refer to a dark complexion (but not necessarily blemished) is to just say that one’s complexion is “black.”