How To Find Beauty In A Box Of Breakfast Cereal

by Left Brain on September 24, 2007 · 9 comments

Nancy needs natural: I’m always looking for natural alternatives and I was wondering if Aveeno products are anything special? Is oatmeal really good for skin?

breakfast clubThe Left Brain responds:

The answer to your question is a simple: Yes and no. No, Aveeno is not anything special and yes, oatmeal is really good for your skin. Let me explain.

All about Aveeno

I don’t mean to be too harsh about Aveeno. It’s a fine brand but there’s nothing particularly natural or special about it. If you look at the ingredients used in Aveeno products you’ll see they prominently feature a variety of “Avena Sativa (oat) Kernel” extracts. But you’ll also see typical cleansing and conditioning ingredients used in many skin care products. While Aveeno tries to distinguish itself by featuring oat protein, there’s really nothing functionally different about their formulas. They are very nice products but they’re not exceptionally natural.

Oats are ok!

But, and here’s the exciting part, researchers for the German company Symrise have recently synthesized and stabilized the active ingredient in oatmeal that really does help soothe skin. According to the Dermatology Times the active ingredient is an inhibitor of histamine called dihydroavenanthramide E. It’s chemically similar to the topical antihistamine Tranilast, which could explain its anti-itch properties. It can also be easily added to cosmetic creams and lotions. I’m not aware of any products using this new technology yet, but if the Beauty Brains become aware of any, I’ll be sure to let you know.

{ 2 trackbacks }

The Beauty Brains » Blog Archive » Advice for Aveeno: Oats May Be Awful For Baby Skin
January 29, 2008 at 1:34 pm
Advice for Aveeno: Oats May Be Awful For Baby Skin | Beauty Secrets Blog
January 29, 2008 at 2:05 pm

{ 7 comments… read them below or add one }

Texas Reader September 24, 2007 at 8:37 pm

I’m a big fan of Aveeno’s Positively Radiant cleanser. It does not leave my face feeling “stripped” and is gentle enough to use to remove eye makeup.

Rose September 25, 2007 at 10:27 pm

But you can just buy oatmeal in the supermarket and put it on your face don’t you? :)

Lora September 26, 2007 at 9:44 pm

If you like Aveeno you’ll love their simply smooth shaving cream.. amazing!

eddie March 3, 2008 at 4:41 pm

Great tips, there is also another beauty salons directory, it does not look nice, but it has nice design…

Emily April 27, 2009 at 12:29 am

I’m pretty fond of oatmeal as a skin treatment. I used it a while ago as a face mask, and suddenly my skin wasn’t all blotchy and red. I added it to a homemade soap and it’s done wonders to soothe sunburns, chemical reactions and dryness on my face. It also works well if you just grind old-fashioned oatmeal in a coffee grinder, add some water and use it as a face mask.

LaserHairRemoval July 6, 2009 at 5:52 pm

I am also a fan of Aveeno’s Positively Radiant cleanser. Nice post.

wilma x. ewing October 28, 2009 at 5:44 pm

Well seeing home page, also in browser WebView

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