Comments on: Why A Confused Consumer Is Good For Cosmetic Companies http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 10 Feb 2012 03:42:30 +0000 hourly 1 http://wordpress.org/?v= By: T.V. http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/comment-page-1/#comment-22841 T.V. Sun, 16 Dec 2007 20:33:54 +0000 http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/#comment-22841 Give me a break, people. Sales persons are sale persons and they're trying to make living. Anyone can lie to you about anything. If it's so troubling to feel you're getting jipped by people who are more knowledgeable than you, then perhaps you should educate yourself and stop blaming others. Give me a break, people. Sales persons are sale persons and they’re trying to make living. Anyone can lie to you about anything. If it’s so troubling to feel you’re getting jipped by people who are more knowledgeable than you, then perhaps you should educate yourself and stop blaming others.

]]> By: This Week in Beauty Blogging » Smarter Beauty Blog http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/comment-page-1/#comment-21168 This Week in Beauty Blogging » Smarter Beauty Blog Fri, 02 Nov 2007 18:31:34 +0000 http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/#comment-21168 [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies. [...] [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies. [...]

]]> By: This Week in Style Blogging » Smarter Fashion Blog http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/comment-page-1/#comment-21165 This Week in Style Blogging » Smarter Fashion Blog Fri, 02 Nov 2007 17:56:31 +0000 http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/#comment-21165 [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies [...] [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies [...]

]]> By: thebeautybrains.com » Blog Archive » Chick Clicks 11/2: The Best of This Week’s Beauty Blogs http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/comment-page-1/#comment-21152 thebeautybrains.com » Blog Archive » Chick Clicks 11/2: The Best of This Week’s Beauty Blogs Fri, 02 Nov 2007 05:15:23 +0000 http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/#comment-21152 [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies. [...] [...] The Beauty Brains explain why a confused consumer is good for cosmetic companies. [...]

]]> By: Jen http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/comment-page-1/#comment-21080 Jen Mon, 29 Oct 2007 21:59:08 +0000 http://thebeautybrains.com/2007/10/28/why-a-confused-consumer-is-good-for-cosmetic-companies/#comment-21080 Mid Brain what a SPOT ON post! I will definitely mention this tactic in my blog. It infuriates me that this is what marketers and cosmetic companies have come up with to trick us into buying their crap. So what you are saying is that, they first confuse with a question or a misconception, and then follow up with a simple solution or claim that makes sense to us. This causes us to fall for it, and we naturally respond by thinking, "Buy it,” or “I need it!" Man, are we gullible! I know that not all companies work this way, but it is good to be aware of the tactics they use. I will be more mindful of this the next time I listen or watch ads, or go shopping. Thanks! Mid Brain what a SPOT ON post!

I will definitely mention this tactic in my blog. It infuriates me that this is what marketers and cosmetic companies have come up with to trick us into buying their crap.

So what you are saying is that, they first confuse with a question or a misconception, and then follow up with a simple solution or claim that makes sense to us. This causes us to fall for it, and we naturally respond by thinking, “Buy it,” or “I need it!” Man, are we gullible!

I know that not all companies work this way, but it is good to be aware of the tactics they use. I will be more mindful of this the next time I listen or watch ads, or go shopping. Thanks!

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