Lauren’s on the lookout: I’ve been wanting to try Kerastase hair products for quite some time now, but they are so overpriced. What about these products make it so such more expensive than most others? Are there any cheaper shampoos, conditioner and masks that perform similarly but for a cheaper price?
The Right Brain responds:
In case you haven’t read our post on “Who’s Who in the Cosmetic Industry,” Kerastase is owned by cosmetic giant L’Oreal who markets a variety of brands at different prices. Like many large companies, L’Oreal spends a lot resources developing the best possible formulas and then use those formulas across different brands. Why is Kerastase so expensive? Can you say “brand image?” You’re paying for a different fragrance, packaging and advertising but not necessarily a different formula.
For example, look at. A 5 ounce jar sells for $50.00 and it contains the following ingredients:
Water, Behentrimonium Chloride, Cetearyl Alcohol, Glycerin, Amodimethicone, Potato Starch Modified, Cetyl Esters, Isopropyl Alcohol, Elaeis Guinneensis Oil, Shorea Robusta / Shorea Robusta Seed Butter, prevervatives, fragrance, blah blah blah.
Now consider. A 6.8 ounce tube will set you back $4.99. The ingredients are remarkable similar:
Water, Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Potato Starch Modified, Cetyl Esters, Isopropyl Alcohol, and more blah blah blah.
Chemically speaking, these are nearly identical. They’re based on the same fatty alcohol blend and rely on behentrimonium chloride and amodimethicone for conditioning. And the potato starch is an interesting choice of thickener/emulsifier. Functionally speaking, we’d be amazed if a consumer could tell any difference between these two products.
The Beauty Brains bottom line
Does this mean ALL Kerastase formulas are the same as the cheaper L’Oreal versions? Not necessarily, but we’d take a close look at each product before spending that much cash.