Cheryl’s optimistic about Alterna: I was wondering if you could help me justify spending $60 a bottle on Shampoo and conditioner for the “ten” products? I have used them and like them, but am I getting my money’s worth?
The Right Brain replies:
Cheryl, you certainly are NOT getting your money’s worth. Alterna seems to specialize in selling over-priced hair care products. In this case, they’ve created a monster of a conditioner with over 90 (!) ingredients. Based on looking at the ingredient list, it appears that the first few chemicals, like Behentrimonium chloride, silicone derivatives, and fatty esters, make this a pretty good conditioner. But the next several dozen plant extracts and enzymes have no demonstrated benefit on hair. We’re talking about things like African Cacao Extract, White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian Frankincense, Moroccan Quillaia Bark and Arnica Flower. Moroccan oil might have a small effect.
The Beauty Brains bottom line
Can we help you justify spending that kind of money? Well, if you like the way Alterna makes your hair feel and you can afford the $60, then there’s certainly nothing wrong with splurging on yourself occasionally. But it seems ridiculous to us to use such an expensive conditioner on a daily basis considering there’s no special science behind it.