Comments on: Buyer Beware: You Can Be Brainwashed By Beauty http://thebeautybrains.com/2008/03/03/buyer-beware-you-can-be-brainwashed-by-beauty/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 10 Feb 2012 03:42:30 +0000 hourly 1 http://wordpress.org/?v= By: Xenobiologista http://thebeautybrains.com/2008/03/03/buyer-beware-you-can-be-brainwashed-by-beauty/comment-page-1/#comment-24864 Xenobiologista Thu, 06 Mar 2008 17:56:56 +0000 http://thebeautybrains.com/2008/03/03/buyer-beware-you-can-be-brainwashed-by-beauty/#comment-24864 I don't think you can call it brainwashing. Rather, it's the result of our brains doing what cognitive science people call a "heuristic" - a quick method of calculating something. The goal of selecting clothes is to find something that makes us look good, so if we see someone wearing an item of clothing that they look good in, we subconsciously calculate that it's going to make us look good too. I don’t think you can call it brainwashing. Rather, it’s the result of our brains doing what cognitive science people call a “heuristic” – a quick method of calculating something.

The goal of selecting clothes is to find something that makes us look good, so if we see someone wearing an item of clothing that they look good in, we subconsciously calculate that it’s going to make us look good too.

]]> By: Judy http://thebeautybrains.com/2008/03/03/buyer-beware-you-can-be-brainwashed-by-beauty/comment-page-1/#comment-24746 Judy Mon, 03 Mar 2008 13:57:46 +0000 http://thebeautybrains.com/2008/03/03/buyer-beware-you-can-be-brainwashed-by-beauty/#comment-24746 It's kind of sad that even though part of our brain knows we are being manipulated the OTHER part still succumbs to temptation. Any neuroscientists out there want to comment? It’s kind of sad that even though part of our brain knows we are being manipulated the OTHER part still succumbs to temptation. Any neuroscientists out there want to comment?

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