I’ve blogged before about how factors like the price of a product and the cuteness of the salesperson can affect how you perceive the quality of a product. Now here’s a new study that shows that your purchase intent can influenced by how the product container feels.
As reported by Science Daily, researchers at the University of Michigan and Rutgers University found that the firmness of a drinking cup can impact how much consumers like the beverage inside it.
But here’s the part I found the most interesting: they found that people can be classified into two groups: those who like to touch things before they buy them (high autotelics) and those who don’t (low autotelics). Surprisingly the people who like to touch are less likely to be influenced by the feel of the product. Those who are less touch involved are more likely to be fooled into believing the product quality is better because of the container feel.
I’m not sure what this for cosmetics, but it makes me wonder what the implications are for internet shopping. Does this mean we’re more likely to buy stuff that we’ve previously touched?
What do YOU think? Do you pay attention to the way something feels before you buy it? Have you ever been tricked into buying a cheap product in an expensive container? Leave a comment and share your thoughts with the rest of the Beauty Brains community.