Comments on: Are Cosmetic Companies Ever Sued For False Advertising?

By: Study shows 93% of cosmetic products tell the truth. Which ones are lying? | The Beauty Brains

Sat, 17 May 2008 05:01:56 +0000

[...] We recently blogged about how the legal system protects us from fraudulent cosmetic claims. Using the example of Actifade skin lightener, we explained how the NAD helps keep false advertising under control. (What? You don’t know about the NAD? Then you’d better check out our previous post!) [...]

By: Janis

Janis — Tue, 13 May 2008 14:30:23 +0000

I don’t want to get political, but I think it’s education and some other things as well. It’s easy for young girls especially I think to be suckered in by products that promise them that they can change themselves when they’re already taught that they aren’t good enough. Smarts help, but even smart people can be fooled when they want to be. It’s not wanting to run from reality that makes you willing to accept it.

It’s a shame. Cosmetics can be all about playing aroudn and having fun, but they’re taken so seriously.

By: Left Brain

Left Brain — Tue, 13 May 2008 12:31:39 +0000

I’m inclined to think that it is our education system that is failing us. There are too many laws already. It’s also much too difficult to determine what is truth and what is a lie.

If we could create a more skeptical population, advertisers would automatically start being more truthful. They rely on the fact that most people are gullible.

By: Zhariel

Zhariel — Mon, 12 May 2008 21:15:14 +0000

I really feel like the legal system doesn’t do enough to punish fraudulent advertising. As far as being reported to the BBB, that’s kind of a joke. Most people don’t even refer to them before making a purchase.

Most people don’t know that ads are anything but truthful, because I think a lot of people just assume if they’re saying it, it must be true. While many of us know better and try to research such claims, it would be easier for everyone if there had to be more truth to advertising.

By: becca

becca — Mon, 12 May 2008 18:08:35 +0000

Those of us who read the site may know full well that everything must be taken with a grain of salt (and a trip to the internet), but there are millions of people who do not know that! There are many people who don’t realize that photos of famous people are altered, and question why they themselves cannot look like that. In fact, on a makeup message board, people frequently ask “how can I get this look” — and the answer is “photoshop.” But still the person doesn’t believe it and wants a product to do that.

Those sort of people are the ones who fall prey to the false advertising (we just get annoyed). If there were more lawsuit-less rulings like the NAD’s, at least people might become more aware of the inaccuracy of cosmetic claims — and a few people will save their money. And NV Perricone would go out of business LOL.