They’re at it again. Jan Marini has announced the launch of yet another eyelash enhancement product called Marini Lash.
This one is said to be a non-prostaglandin product that also doesn’t have any regulatory or patent issues. It represents their third attempt to offer customers a product that gives “amazingly gorgeous, dense and lush eyelashes.” They launched their original product in 2005 and were charging a whopping $150 for a half ounce tube.
Unfortunately, that first product contained a misbranded drug that potentially could’ve changed the color of the users eyes. They pulled the product, reformulated and launched a second version which unfortunately for them, was alleged to infringe on a patent by a pharmaceutical company. This product got confiscated by the FDA and was eventually removed from the market.
New Eyelash Product
So when I read they were trying again, I was surprised. Hasn’t Jan Marini has lost all credibility with products like this? They’ve never shown any evidence that the original product worked, the second product was impounded by the FDA and now they expect people to believe that this new product will deliver on all its promises. Are they serious?
Why would anyone believe that this new Jan Marini product will really make their eyelashes grow better?
Softer Eyelash Claims
Of course, this time they’ve really softened their claims. In fact, the claims are so weak that almost any product could live up to them.
“amazingly gorgeous, dense and lush eyelashes” is what’s known as a “fluff” claim and you don’t need any proprietary technology to make it. The truth is the claim is full of undefined terms that doesn’t mean anything concrete.
What is “amazingly gorgeous”? Pretty much anything can be.
What are “dense eyelashes”? No one can really define this.
What are “lush eyelashes”? I have no idea.
But if you want to buy a $150 tube of mascara that will be no better for your eyelashes than the Maybeline at your local Target, feel free to ask your licensed skin care professional about it. This Beauty Brain is going to stay away.