Comments on: Is Aveda Really More Natural?

By: » Comment Louise Bourgoin soigne sa cascade ondulée… Beautiful Boucles

Fri, 30 Dec 2011 08:14:40 +0000

[...] encore Be Curly (cheveux bouclés). A noter toutefois qu’en dépit de ses actifs de plantes, son shampooing contient notamment des agents chimiques traditionnels (détergent, conditionneurs chimiques, parfum de synthèse ou encore conservateurs…). Ce qui [...]

By: tika

tika — Sun, 04 Sep 2011 01:21:00 +0000

Great question. Here is the answer. Aveda is actually owned by L’Oreal. Yep, one of the most toxic beauty brands in the market is trying to ‘green-wash’ themselves. Did you notice on Aveda’s own website they do not list the ingredients of any of their products? I had to actually call them to get full disclosure, only to find out how horrible the ingredient list is. What are you hiding Aveda? The FACT that you use toxins in your products?

By: stylist

stylist — Tue, 02 Aug 2011 02:26:18 +0000

I have been with Aveda for 4 years. I worked with another ‘brand’ as an educator. So education is my background not to say that I know it all but I try to be well versed and offer the best advice I can to my guest. I take pride in my work and i love Aveda. I have worked with many other product line and as my clients have followed me, they rant and rave about the product and how there hair has never felt so good! Our hairspray contains Alcohol that is derived from barley. It is a perpellent (i’m unsure of that spelling:)) and as soon and it hits the air it disappates. there are low vocs so Aveda funds wind energy to have a net 0 impact on the enviroment. Aveda doesn’t claim to be all natural, silly stylist do!! our products are 97% plant derived. i have looked into alot of the long lettered names and most of them are plant derived! I love my industry and I don’t fall for hype. I have seen all the wonderful thing this company has done for our enviorment, indiginous cultures, and local causes as well. you are not likely to find another company who has there hand in so may things! our color is 97 to 99% plant derived and i have seen the results and if there were something better or more natural that worked, i would move on. My loyality is to myself and my clients. and I do truely believe in our products! P.s our natural ingredents are tracible.

By: Rhys

Rhys — Fri, 01 Jul 2011 01:06:48 +0000

@hennalakeland

I stumbled across your comment after wanting to find out more about the AVEDA products that I like to use.

For your eczema, might I strongly suggest that you see your doctor for a prescription cream. As for over the counter remedies, my sister (who has suffered from eczema since she was born, but is much better now), a product known as E45 is very good for when your skin becomes dry and itchy. Our family also found that my sister’s eczema also became so much better after she’d spend some time in the sun.

Perhaps those are things you could talk about with your doctor when you next see him/her.

Rhys

By: Alli Fabulous

Alli Fabulous — Sat, 18 Jun 2011 17:53:14 +0000

So I’m an Aveda Institute grad, work in an Experience Center, and am working in a concept salon, so yes, I’m biased. but to have a truly natural product, you would have to use whole, natural ingredients sourced from your own garden or produce market. All the sulfates in any shampoos a natural sulfates, the surfactants are from fair trade farms in Brazil and are derived from a nut. Ever notice how labels are all in scientific names? So there are scientific names for natural ingredients as well.
Also, it’s true, the aerosol sprays are carbon neutral, meaning for what little nastiness they do have is offset by the way the products are manufactured, etc.

Aveda was purchased by Estee Lauder in 1998; after all the training and product knowledge I have gone through, I’ve noticed that Aveda has done A LOT more environmentally and globally than Horst could do on his own. the stipulation of the buy out was that Estee Lauder couldn’t take anything away from Aveda’s mission, and be a big nasty lying corporate company. Whenever a major corporate company does something right, fair and good for everyone, there always have to be naysayers to get people to “save money” and use petrochemicals and unnatural ingredients and detergents on their hair. Yes, Aveda does have “detergent” that is drives from the babassu tree. So do some research. Theyre doing pretty good for a giant corporation, IMO. Kudos to the other, informed commenters here on this blog.

Also, another note, a friend had me smell her hair the other day to smell how good her hair smelled from the products she uses, and I almost gagged. I’m just not used to synthetic/ artificial smells anymore. I can tell a huge difference when shampooing a clients hair that regularly uses Aveda vs a non Aveda product. It lathers differently, smells different, and leaves the hair feeling completely different post blow dry. Jus sayin.