Pam is perplexed: I read a review about a lipgloss that adapts to your natural lip color. It’s called JK Jemma Kidd Lip ID color adapt gloss. Does this really work?
The quick answer is “sort of.” For the detailed response, we’ll have to descend into the Stygian depths of supermodel hell…
JK is for Jemma Kidd, not JK Rowling
For those of you who haven’t graduated from Catwalk College, Jemma Kid is a former runway model who now has her own line of makeup. One of her products is ID Color-Adapt Lip Gloss. Here’s what Target’s website says about this miracle product:
Innovative hitech formula reacts to natural lip PH for a completely individual, perfect color match, Nontacky and hydrating; glides on transparent and colors lips naturally.
This description reminded me of the review we wrote on Smashbox OGlow blush. Sure enough, upon comparing the ingredient lists we see that both products contain a chemical called “Red 27.”
A colorful chemical chameleon
It’s the magic of Red 27 dye that makes both of these products work. This dye is colorless when dissolved in a waterless base, like in the case of both Smashbox OGlow and Jemma Kid Lip Gloss. But when it comes in contact with moisture, the change in solubility and pH turns it a bright pink. There’s enough moisture in your lips (and even in the air) to trigger this reaction.
Despite what Jemma says, this chemical process has nothing to do with your own personal skin chemistry. However, we should give credit where credit is due and point out that Jemma gives a much more honest and technically accurate description of how her product works than Smashbox’s BS about microcirculation and skin energizing.
The Beauty Brains bottom line
Having a product that changes color is a very cool gimmick but you should ask yourself if you need to spend $20 on a tiny tube of lip gloss when you can’t even tell for sure how pink it will make your lips.
What do YOU think? Do you enjoy gimmicks like color changing cosmetics? Leave a comment for the rest of the Beauty Brains community.