Comments on: Smashbox Lash DNA Mascara Review http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Sun, 21 Mar 2010 19:03:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: thebeautybrains http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/comment-page-1/#comment-43999 thebeautybrains Thu, 22 Oct 2009 16:55:56 +0000 http://thebeautybrains.com/?p=4785#comment-43999 @Maiira - Companies use science because it's a way for them to differentiate their product from everyone else. If you have two companies offering a mascara, which one will you decide to buy? Some people go for the cheaper price. But most people go for the better story. @Maiira – Companies use science because it’s a way for them to differentiate their product from everyone else. If you have two companies offering a mascara, which one will you decide to buy? Some people go for the cheaper price. But most people go for the better story.

]]> By: Maiira http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/comment-page-1/#comment-43908 Maiira Mon, 19 Oct 2009 05:33:34 +0000 http://thebeautybrains.com/?p=4785#comment-43908 "I just want to know if it’s lightweight and makes my lashes look longer." Er...and by "it," I mean the mascara. Specification fail. “I just want to know if it’s lightweight and makes my lashes look longer.”

Er…and by “it,” I mean the mascara. Specification fail.

]]> By: Maiira http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/comment-page-1/#comment-43907 Maiira Mon, 19 Oct 2009 05:30:27 +0000 http://thebeautybrains.com/?p=4785#comment-43907 I actually use Lash DNA mascara, and I really do like it a lot...but I ignored the stuff the clerk told me about the amino acids. Because frankly? I don't CARE what they can do for my eyelashes. I just want to know if it's lightweight and makes my lashes look longer. Which it is, and it does. Done and done. Why do these companies even bother to use "science" in their marketing? Not only is it wrong, they just plain don't need it--it's makeup, for heaven's sake. I actually use Lash DNA mascara, and I really do like it a lot…but I ignored the stuff the clerk told me about the amino acids. Because frankly? I don’t CARE what they can do for my eyelashes. I just want to know if it’s lightweight and makes my lashes look longer. Which it is, and it does. Done and done.

Why do these companies even bother to use “science” in their marketing? Not only is it wrong, they just plain don’t need it–it’s makeup, for heaven’s sake.

]]> By: Jessica http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/comment-page-1/#comment-40808 Jessica Sat, 08 Aug 2009 05:51:54 +0000 http://thebeautybrains.com/?p=4785#comment-40808 Thank you for this write=up! i saw the ad and thought i might try it so i went on to look at who makes lash dna... but did anyone SEE the print ad!? you can see the edge of the fake lashes SO clearly in the photo! at least photoshop that shit, people! Thank you for this write=up!
i saw the ad and thought i might try it so i went on to look at who makes lash dna… but did anyone SEE the print ad!? you can see the edge of the fake lashes SO clearly in the photo! at least photoshop that shit, people!

]]> By: nadia http://thebeautybrains.com/2009/03/21/smashbox-lash-dna-mascara-review/comment-page-1/#comment-38693 nadia Wed, 27 May 2009 23:52:02 +0000 http://thebeautybrains.com/?p=4785#comment-38693 oh my God! i just wanted to know if it was a good mascara, to buy it, i don't want to know about all the other stuff, it's just marketing!! (: oh my God! i just wanted to know if it was a good mascara, to buy it, i don’t want to know about all the other stuff, it’s just marketing!! (:

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