Expiration Dates on Cosmetics

by Right Brain on May 10, 2009 · 5 comments

Stephanie says…In some products they have a picture of what looks like a cream jar with a number followed by a capital “M”. For example, in Revlon’s Colorstay Liquid Eye Pen (the one with the felt tip) the jar appears with “6M” inside the picture. What does this mean?expiration

The Right Brain responds:

Steph, what you’re referring to is the symbol for “Period After Opening,” or PAO, which is a type of expiration date that is required on cosmetics sold in the European Union. We mentioned this on our post on 4 Ways To Tell If Your Cosmetic Has Expired but we’ll go into more detail here for those in the Beauty Brains community who may not be familiar with this symbol and what it means.

Expiration dates and PAO

The period after opening symbol is supposed to let you know the “safe” period of time that a product may be used after the first time you open it.  This labeling requirement was passed into law in the European Union (that’s “E.U.” for you acronym fans) in  2003 as part of the European Cosmetic Directive.  If you’re in the US, you’ll see it on any products that were imported to the US for sale. You’ll also find it on any US products manufactured by international companies that have harmonized with the EU requirements.

The symbol includes a tiny open jar, followed by a number that indicates the time months and/or years. If the number is in months the number will be followed by the word “month(s)” or by the abbreviation “M”, which is short the letter “M” corresponding to mensis, the Latin word for month. (Gee, I wonder what other words related to “monthly activity” are derived from mensis?)  So the “6M” on the Revlon package means that the eye liner is safe to use for 6 months after you first open it. In case you’re interested, the symbol is required on all products with a shelf life of 30 months or more.

The Beauty Brains bottom line

Period after opening, feh! It’s not very significant in our opinion because there’s no specific, consistent way that companies decide what that period of time really is.  Part of the problem is that most cosmetics don’t automatically become less “safe” after a set period of time. (Maybe you could argue the case for a relaxer or some other caustic product.) But for regular products PAO has very little value.

{ 5 comments… read them below or add one }

MO May 10, 2009 at 1:42 am

Wow! I always thought its a European Measure for quantity; like fl oz in the US.

Thank You for the post. The problem is I don’t remember when exactly I opened the stuff.

Ink May 10, 2009 at 2:57 pm

Actually, it’s good to know the period after which the product is likely to have become contaminated or non-effective (e. g., oxidized, dried out). It always reminds me to use antioxidant products quickly, and to throw away eye products regularly.

There are two main problems: as MO already mentioned, it IS pretty hard to remember when you got the stuff. 6, 12, or 36 months are likely deadlines, so you might be able to recall the information for at least some products. The other thing is that some companies don’t produce sealed and/or airtight containers in the first place. In this case I usually don’t keep the product for the entire period of recommended use (or don’t buy the product at all).

I guess a combination of a proper expiry date and a recommended “use after opening” period would be best. After all, an eye pencil has a reasonable shelf life but should be thrown out comparatively soon after starting to use it, while even three months of use is too much if the product wasn’t fresh in the first place.

Sophie May 10, 2009 at 8:47 pm
Resveritol May 11, 2009 at 7:13 am

Must admit I have never even thought about the shelf life of products I use. I just use them until I finish them. I guess that’s not such a good idea.

Airbrush Makeup May 13, 2009 at 6:27 am

OH … I never think about it after opening …I never think that it can change its value.. thanks for sharing..

Leave a Comment

Previous post: More Natural Cosmetic Nonsense

Next post: Is Stress Acne Caused By The Recession?