http://thebeautybrains.com/2009/06/27/how-is-hair-breakage-measured/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Tue, 16 Mar 2010 15:44:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://thebeautybrains.com/2009/06/27/how-is-hair-breakage-measured/comment-page-1/#comment-39762 thebeautybrains Tue, 30 Jun 2009 15:23:05 +0000 http://thebeautybrains.com/2006/05/14/how-is-hair-breakage-measured/#comment-39762 @Kelly - it's important to note that companies rarely actually "lie" to you. They certainly have done testing that would prove what they are saying in a court of law. However, the misleading part is the implied claims. Something like "9 times more volume" creates a much different impression in your mind than the results you will actually see from using the product. It's just how the beauty biz (and most other marketing) works. @Kelly – it’s important to note that companies rarely actually “lie” to you. They certainly have done testing that would prove what they are saying in a court of law. However, the misleading part is the implied claims. Something like “9 times more volume” creates a much different impression in your mind than the results you will actually see from using the product. It’s just how the beauty biz (and most other marketing) works.

]]> http://thebeautybrains.com/2009/06/27/how-is-hair-breakage-measured/comment-page-1/#comment-39760 Kelly Tue, 30 Jun 2009 14:50:21 +0000 http://thebeautybrains.com/2006/05/14/how-is-hair-breakage-measured/#comment-39760 This post really has got me wondering about all the other claims companies make, like 70% more length for mascara, or I even 9 times more volume! Or so much procent less wrinkles for face creams. I think all claims like this are just bullshit. This post really has got me wondering about all the other claims companies make, like 70% more length for mascara, or I even 9 times more volume! Or so much procent less wrinkles for face creams. I think all claims like this are just bullshit.

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