http://thebeautybrains.com/2009/07/27/can-a-stranger-pick-your-beauty-products-better-than-you/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 19 Mar 2010 16:24:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://thebeautybrains.com/2009/07/27/can-a-stranger-pick-your-beauty-products-better-than-you/comment-page-1/#comment-40903 Hal Tue, 11 Aug 2009 17:22:23 +0000 http://thebeautybrains.com/?p=6636#comment-40903 As a reviewer myself I know the importance of having used the product that you are writing or speaking about. Someone who has used the product they are reviewing always presents a more compelling case and it shows through in the presentation of their analysis. In deciding whether to trust the review I always look for a balance of points. If there is some evaluation taking account of positives and negatives I find it easier to believe than empty hyperbole. I guess it is a case of not automatically taking every statement at face value. As a reviewer myself I know the importance of having used the product that you are writing or speaking about. Someone who has used the product they are reviewing always presents a more compelling case and it shows through in the presentation of their analysis.
In deciding whether to trust the review I always look for a balance of points. If there is some evaluation taking account of positives and negatives
I find it easier to believe than empty hyperbole. I guess it is a case of not automatically taking every statement at face value.

]]> http://thebeautybrains.com/2009/07/27/can-a-stranger-pick-your-beauty-products-better-than-you/comment-page-1/#comment-40514 Laura Wed, 29 Jul 2009 20:56:06 +0000 http://thebeautybrains.com/?p=6636#comment-40514 As a reviewer myself, I look for certain features in reviews to determine whether I trust them and if they're relevant for me. I always need a description of their skin/hair/eyelash type so that I know if I'm facing the same problem as they are and I don't want to see marketing/product copy written verbatim in a review unless they're parsing it to assess the claims. Does a review come from a person or is it endorsed by a magazine? Those also raise red flags for me since they're so tied into sponsorship/advertiser issues. That said, there are great reviews on Essential Day Spa and MakeupAlley if you can sift through the sheer volume of it all. As a reviewer myself, I look for certain features in reviews to determine whether I trust them and if they’re relevant for me. I always need a description of their skin/hair/eyelash type so that I know if I’m facing the same problem as they are and I don’t want to see marketing/product copy written verbatim in a review unless they’re parsing it to assess the claims. Does a review come from a person or is it endorsed by a magazine? Those also raise red flags for me since they’re so tied into sponsorship/advertiser issues.
That said, there are great reviews on Essential Day Spa and MakeupAlley if you can sift through the sheer volume of it all.

]]>