This month Mid Brain reports on new cosmetic science stories while the Left and Right Brains take time off to work on the new Beauty Brains book.
Mid Brain reports:
Ah, the power of advertising. New research shows that if you’re told positive things about a product before you try it, you’re more inclined to like it. At least that’s how it works for wine. I bet beauty products aren’t much different!
You can read all about it at ScienceDaily.
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{ 3 comments… read them below or add one }
Re: the cartoon. That happened to me once. I was living in a dorm in college and the kitchen staff set out pitchers of juice every morning with breakfast. One morning, either they didn’t read the label clearly or someone assumed it was the same thing, but they served apple cider vinegar instead of apple juice. It’s been almost 30 years and I still sniff the bottle of apple juice before pouring it.
Lauri, your story made me literally LOL!
I disagree with your findings, MidBrain. The study found that ratings, not advertisement, had an effect on people’s perception on wine. So basically, this study is just a rehashing of the well-known effects of social influence. (For an example, look at how social influences affect online shoppers. http://www.adweek.com/aw/content_display/news/e3id519a27d3f06495a04bf682811fac165
Notice where advertising is in the list: nowhere)
I vaguely recall we did a story on something like this before. It showed that you could use the exact same wine but change the label & people would rate the one with the more expensive label as tasting better.
Since labeling is advertising, it seems advertising can have an effect on your perception.
-Left Brain