Comments on: How Advertising Tricks Your Brain http://thebeautybrains.com/2009/10/20/how-advertising-tricks-your-brain/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Mon, 15 Mar 2010 11:39:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: thebeautybrains http://thebeautybrains.com/2009/10/20/how-advertising-tricks-your-brain/comment-page-1/#comment-43995 thebeautybrains Thu, 22 Oct 2009 16:44:58 +0000 http://thebeautybrains.com/?p=7418#comment-43995 I vaguely recall we did a story on something like this before. It showed that you could use the exact same wine but change the label & people would rate the one with the more expensive label as tasting better. Since labeling is advertising, it seems advertising can have an effect on your perception. -Left Brain I vaguely recall we did a story on something like this before. It showed that you could use the exact same wine but change the label & people would rate the one with the more expensive label as tasting better.

Since labeling is advertising, it seems advertising can have an effect on your perception.

-Left Brain

]]> By: Angel http://thebeautybrains.com/2009/10/20/how-advertising-tricks-your-brain/comment-page-1/#comment-43977 Angel Wed, 21 Oct 2009 14:46:23 +0000 http://thebeautybrains.com/?p=7418#comment-43977 Lauri, your story made me literally LOL! I disagree with your findings, MidBrain. The study found that ratings, not advertisement, had an effect on people's perception on wine. So basically, this study is just a rehashing of the well-known effects of social influence. (For an example, look at how social influences affect online shoppers. http://www.adweek.com/aw/content_display/news/e3id519a27d3f06495a04bf682811fac165 Notice where advertising is in the list: nowhere) Lauri, your story made me literally LOL!

I disagree with your findings, MidBrain. The study found that ratings, not advertisement, had an effect on people’s perception on wine. So basically, this study is just a rehashing of the well-known effects of social influence. (For an example, look at how social influences affect online shoppers. http://www.adweek.com/aw/content_display/news/e3id519a27d3f06495a04bf682811fac165
Notice where advertising is in the list: nowhere)

]]> By: Lauri http://thebeautybrains.com/2009/10/20/how-advertising-tricks-your-brain/comment-page-1/#comment-43948 Lauri Tue, 20 Oct 2009 12:57:49 +0000 http://thebeautybrains.com/?p=7418#comment-43948 Re: the cartoon. That happened to me once. I was living in a dorm in college and the kitchen staff set out pitchers of juice every morning with breakfast. One morning, either they didn't read the label clearly or someone assumed it was the same thing, but they served apple cider vinegar instead of apple juice. It's been almost 30 years and I still sniff the bottle of apple juice before pouring it. Re: the cartoon. That happened to me once. I was living in a dorm in college and the kitchen staff set out pitchers of juice every morning with breakfast. One morning, either they didn’t read the label clearly or someone assumed it was the same thing, but they served apple cider vinegar instead of apple juice. It’s been almost 30 years and I still sniff the bottle of apple juice before pouring it.

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