Comments on: False Advertising by L’Oreal? http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 10 Feb 2012 03:42:30 +0000 hourly 1 http://wordpress.org/?v= By: Sailor Moon http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/comment-page-1/#comment-61036 Sailor Moon Wed, 03 Nov 2010 00:15:07 +0000 http://thebeautybrains.com/2006/06/27/beauty-news-bits-false-advertising-by-loreal/#comment-61036 Is there any honest Lóreal add? At least in what is related to haircare? Don't think so.... Is there any honest Lóreal add? At least in what is related to haircare? Don’t think so….

]]> By: Teri Dourmashkin http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/comment-page-1/#comment-47287 Teri Dourmashkin Tue, 19 Jan 2010 22:35:21 +0000 http://thebeautybrains.com/2006/06/27/beauty-news-bits-false-advertising-by-loreal/#comment-47287 I recently read that Loreal is being sued in Sweden for making false and misleading claims regarding one of their skin care products, I believe. This was reported in a reputable trade magazine. In fact the FTC has recently made their advertising regulations even tougher. In my opinion, the cosmetic claims that some companies make are outrageous and it is difficult to believe that they have thus far been abe to get away with it. One company is now saying that their face cream can alter the skin's DNA. I personally hired a compliance lawyer to go over each and every claim I have on my product packaging...so, to even state, "makes hair 5X stronger," I feel is very misleading...not harmful to one's body, but certainly misleading unless they have conclusive studies to back it up. A person may spend their hard earned money based on this "supposed" claim that their poor thinning hair will now becomes 5 times thicker, when in reality it may not. I recently read that Loreal is being sued in Sweden for making false and misleading claims regarding one of their skin care products, I believe. This was reported in a reputable trade magazine. In fact the FTC has recently made their advertising regulations even tougher. In my opinion, the cosmetic claims that some companies make are outrageous and it is difficult to believe that they have thus far been abe to get away with it. One company is now saying that their face cream can alter the skin’s DNA.

I personally hired a compliance lawyer to go over each and every claim I have on my product packaging…so, to even state, “makes hair 5X stronger,” I feel is very misleading…not harmful to one’s body, but certainly misleading unless they have conclusive studies to back it up. A person may spend their hard earned money based on this “supposed” claim that their poor thinning hair will now becomes 5 times thicker, when in reality it may not.

]]> By: kohkai http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/comment-page-1/#comment-46730 kohkai Thu, 31 Dec 2009 10:15:02 +0000 http://thebeautybrains.com/2006/06/27/beauty-news-bits-false-advertising-by-loreal/#comment-46730 How about changing your website name to: thebeautywithnobrains.com How about changing your website name to:
thebeautywithnobrains.com

]]> By: fks http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/comment-page-1/#comment-46275 fks Mon, 14 Dec 2009 07:00:08 +0000 http://thebeautybrains.com/2006/06/27/beauty-news-bits-false-advertising-by-loreal/#comment-46275 I usually visit this site when researching the efficacy of product before splurging on it. Previous posts have regularly provided sensible and factual advice, often debunking the hyped-up claims made by cosmetic companies about the virtues of their products. Unfortunately, the present post, which appears to support the exaggerated claims made by L'oreal, seems to be completely at odds with the aims of this website. It may indeed be true that "no one is hurt by these claims", but nevertheless, it is undeniable that the statement "five times stronger" is what drives the sales. Therefore, if that statement is proven false, then the consumer is right to sue the company. I would be curious to know what tests L'oreal can produce to substantiate their claim, irrespective of the type and condition of hair. Finally, there are some of us who would like our hair to be as strong as, or even stronger, than steel fibres of comparable cross-section. That would be much less breakage, for one thing, and fewer split ends, for another. I usually visit this site when researching the efficacy of product before splurging on it. Previous posts have regularly provided sensible and factual advice, often debunking the hyped-up claims made by cosmetic
companies about the virtues of their products. Unfortunately, the present post, which appears to support the exaggerated claims made by L’oreal, seems to be completely at odds with the aims of this website. It may indeed be true that “no one is hurt by these claims”, but nevertheless, it is undeniable that the statement “five times stronger” is what drives the sales. Therefore, if that statement is proven false, then the consumer is right to sue the company. I would be curious
to know what tests L’oreal can produce to substantiate their claim, irrespective of the type and condition of hair. Finally, there are some of us who would like our hair to be as strong as, or even stronger, than steel fibres of comparable cross-section. That would be much less breakage, for one thing, and fewer split ends, for another.

]]> By: Janis http://thebeautybrains.com/2009/12/05/beauty-news-bits-false-advertising-by-loreal/comment-page-1/#comment-46065 Janis Mon, 07 Dec 2009 20:44:57 +0000 http://thebeautybrains.com/2006/06/27/beauty-news-bits-false-advertising-by-loreal/#comment-46065 Come on. If "nobody is hurt by these claims," then why not say anything damn thing you want? That's a morally spineless position to take. Come on. If “nobody is hurt by these claims,” then why not say anything damn thing you want? That’s a morally spineless position to take.

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