Comments on: Shampoos Are Not Mostly Detergent!

By: Kathryn

Kathryn — Mon, 14 Dec 2009 00:51:01 +0000

I believe Breck well predated that 70s. I seem to remember ads from when I was a little girl in the 60s. The point about detergent from a marketing standpoint was that you washed your dishes and clothing with *detergent* (or as my dear German-American grandmother called it, “degenerate”) which was to get them squeaky clean, while you wouldn’t want to strip your hair that way. Breck came in at least three varieties for normal, oily and dry hair. Colortreated may have come later, but since only your hairdresser would know for sure, you might not want to advertise that you colored your hair (like a harlot). Famous Breck girls include Kim Basinger and Jaclyn Smith, I believe. Note the cherubic cheekiness of both of them.
It had a nice soft amber scent.

By: Jami

Jami — Sun, 13 Dec 2009 22:27:35 +0000

Ralph Lauren would probably have her cheeks photoshopped out.

By: Sarah Bellum

Sarah Bellum — Sun, 13 Dec 2009 17:00:01 +0000

@Lauri: I love the cherubic cheeks too – and what about that peasant blouse!

By: Lauri

Lauri — Sun, 13 Dec 2009 15:34:42 +0000

I grew up using Breck, but I doubt my sisters, I nor our mom read the ads beyond looking at the picture – we all wanted to be Breck Girls! Looking at the picture today, I am struck by how rounded her cheeks are and how healthy she looks. Nevermind the hair, bring back the Breck Girl.