Comments on: The Puffery Plan: How Cosmetic Advertising Tricks Your Brain http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/ Cosmetic chemists answer your beauty product questions! We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means. Fri, 10 Feb 2012 03:42:30 +0000 hourly 1 http://wordpress.org/?v= By: Brian http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/comment-page-1/#comment-48616 Brian Tue, 09 Feb 2010 21:12:31 +0000 http://thebeautybrains.com/?p=8979#comment-48616 I was once one of the 'makers of puffery' for big beauty companies. It felt so normal and it was so accepted by all my co-workers. It always amazed me how unethical our sales and advertising tricks were. The 5x stronger hair is a great example of that 'puffery'. First, 'stronger hair' can be defined in many ways by the R&D team, so they could have chosen one parameter that gave them that claim. Moreover, I wonder if the marketing team asked them to find a test that would give them that claim? I was once one of the ‘makers of puffery’ for big beauty companies. It felt so normal and it was so accepted by all my co-workers. It always amazed me how unethical our sales and advertising tricks were.

The 5x stronger hair is a great example of that ‘puffery’. First, ‘stronger hair’ can be defined in many ways by the R&D team, so they could have chosen one parameter that gave them that claim. Moreover, I wonder if the marketing team asked them to find a test that would give them that claim?

]]> By: Share The Love: Sunday Reads « Lazy Beautiful http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/comment-page-1/#comment-48552 Share The Love: Sunday Reads « Lazy Beautiful Mon, 08 Feb 2010 05:35:47 +0000 http://thebeautybrains.com/?p=8979#comment-48552 [...] How Cosmetic Advertising Tricks Your Brain – The Beauty Brains [...] [...] How Cosmetic Advertising Tricks Your Brain – The Beauty Brains [...]

]]> By: Gotta Get Something http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/comment-page-1/#comment-48351 Gotta Get Something Sat, 06 Feb 2010 08:20:44 +0000 http://thebeautybrains.com/?p=8979#comment-48351 Oh, I am so tired of these ambiguous claims too! Like, "Hair looks stronger". I want hair that IS stronger, not looks it! And another well known face cream (which I will never ever use due to a permanent skin condition a family friend now has) claims it beat out all these more expensive creams. It doesn't even say how it beat them out. It could've been based on price, in which case, of course a drugstore product would beat it! Oh, I am so tired of these ambiguous claims too! Like, “Hair looks stronger”. I want hair that IS stronger, not looks it! And another well known face cream (which I will never ever use due to a permanent skin condition a family friend now has) claims it beat out all these more expensive creams. It doesn’t even say how it beat them out. It could’ve been based on price, in which case, of course a drugstore product would beat it!

]]> By: Curses http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/comment-page-1/#comment-48218 Curses Thu, 04 Feb 2010 23:28:51 +0000 http://thebeautybrains.com/?p=8979#comment-48218 Yay, alma mater! Yay, alma mater!

]]> By: msgotrox http://thebeautybrains.com/2010/02/04/the-puffery-plan-how-cosmetic-advertising-tricks-your-brain/comment-page-1/#comment-48204 msgotrox Thu, 04 Feb 2010 20:46:37 +0000 http://thebeautybrains.com/?p=8979#comment-48204 This is probably why I assume most Lancome/L'Oreal skincare products are crap. I'm sure they have some perfectly good products and maybe even a few that are better than their competitors - I mean L'Oreal is the biggest cosmetics company in the world, right? With everything at their disposal and that huge array of products they've got to have some winners, right? But exposure to years of their fluffy (and sometimes misleading) advertising has trained my brain to automatically sort anything with that logo into the "crap" file. Tant pis, L'Oreal... This is probably why I assume most Lancome/L’Oreal skincare products are crap. I’m sure they have some perfectly good products and maybe even a few that are better than their competitors – I mean L’Oreal is the biggest cosmetics company in the world, right? With everything at their disposal and that huge array of products they’ve got to have some winners, right? But exposure to years of their fluffy (and sometimes misleading) advertising has trained my brain to automatically sort anything with that logo into the “crap” file. Tant pis, L’Oreal…

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