Ahh, cosmetic ads from the ’70′s. How do we love thee? Let us count the ways…
This ad proudly proclaims that women who use Pantene don’t look like they need it. We see their point. This woman doesn’t look like she needs Pantene. She looks like she needs an eye doctor. On the bright side, at least the orthodontist finished with her before the photographer got there. This looks more like an ad for Crest White Strips than Pantene!)
Fine Print
This is also another one of those ads where you have to read the fine print to fully appreciate it. It says “each product contains Pantene’s unique Swiss Conditioner,” which as the asterisk tells us, is made in the USA. Ahh, God bless Madison Avenue’s advertising army!
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{ 8 comments… read them below or add one }
Hey, least she actually looks like a real person! Not like models today. I mean, look at that – an actual line around her chin!
Yo, dudes, before there was Lasik, before contact lenses were worn by just about everybody else, they has these things called “eyeglasses” or “spectacles”–you had to go to what was colloquially called an “eye doctor” to get them.
Just a tip from an old lady….
Jami you beat me to it, but I was going to say crow’s feet! I miss the days of real models.
I wonder if we got up enough signatures on petitions if we could force the modeling industry to go back to 70s style models. A little heavier, more real.
I love old ads (well, I’m getting old too)! They were indeed so much better without all the computer-generated fakeness. And this was back in the day when Pantene was an exclusive salon brand.
Eye doctor? Get out of the box. There is nothing wrong with wearing glasses. If you are hot, they make you hotter. This particular woman in the add is not hot. At least not for today’s idea of hot. Some people either cannot afford and/or not candidates for lasik. Also, that procedure is not perfect. You will eventually need glasses again. And some people cannot wear contact lenses due to dry eyes, allergies, etc.
Alright, this is something that drives me crazy.
People, you’re taking JOKES that the BBs crack WAY TOO SERIOUSLY!
They’re actual scientists. Not narrow minded vapid airheads like you’d expect in the beauty industry. If you think they don’t know all these things you’re saying about glasses, then you must’ve been just born yesterday.
It’s a joke because, by today’s unrealistic standards, that picture would be considered unacceptable and seen as trying to “sabotage” the product. It’s also a joke because this add and model is way more appealing then the Stepford Wives we get in today’s current ads.
Before you react in anger, once again, to an off hand remark in a BB blog, take a deep breath, let it out, reread it, and REALIZE IT IS A JOKE AND LAUGH!
Oy vey! You people really need a sense of humor transplant, stat.
Hi Jami-
I don’t think anyone is ‘angry’ on here. Where are you getting that???