Cosmetic Design reports on an interesting trend of European cosmetics that transform their physical form before or during use.
Three trendy transformers
The article cites several examples of transforming products: Shiseido’s Revital Granas Cream Condensed consists of two solutions that when mixed together turn into a creamy lotion with ‘aromatherepeutic benefits’. Pola Algaira Warm Up Massage Gel transforms from a gel to a warm oil as you rub it in. And my personal favorite, Hiyashidana Frozen Ball Lotion, changes from a spray to a foam and then into a ‘cooling sheet.’
The Beauty Brains bottom line
The Left Brain recently blogged about 7 ways you waste money on cosmetics, but I don’t think it’s a waste to spend a little more if the product gives you functionality and a fun sensory experience.
What do YOU think? Would you pay a little extra to have cosmetics that are fun as well as functional? Leave a comment and share your thoughts with the rest of the Beauty Brains community.
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{ 4 comments… read them below or add one }
I would if I enjoyed the results. If it was just fun, but didn’t do the job I wanted it to do, or was poor quality, no way.
This is why it’s good to have daughters… they don’t mind if it doesn’t do a great job, they get to play dress up with the make up and lotions I decide I don’t really like after all.
It looks fun, maybe I’d pay for the extra charges. I love the idea of fun makeup kit and cosmetics. This is great! I wonder what would be next after the Transformers cosmetics…
That could be stuffed animal brushes… Wooh, i like the idea!
i have to say….if all i expected was a transformative experience as a superficial experience that would be worth my $$$. but if i somehow understood that to mean there was some ‘deeper’ experience, forget it. meaning, i would never thing a powder to cream experience meant enhanced antioxidant benefits..just for an example. i’m not putting down sensory benefits…there are some things i do only for the pleasure of my senses, not because i think i get something more from them…and i do pay for that….but i wouldn’t delude myself to think i got anything but that experience….