Cosmetics Design has an interesting article on how mineral makeup marketers may be hurt by lack of trust from consumers.
As we discussed in previous posts on mineral makeup, there’s a lot of misinformation about the true “mineral purity” of these products. Apparently consumers are catching on to this scam because Datamonitor says that “the increasing number of products on the market with a low mineral content may harm the credibility of this product category…” And their study showed that there were 150 new mineral make-up products launched in 2009!
Read the entire article for more details on how major marketers like L’Oreal, Estée Lauder and Johnson & Johnson have joined the rush toward mineral madness.
What do YOU think? Is mineral makeup really different? Do you trust brands that claim to contain pure minerals? Leave a comment and share your thoughts with the rest of the Beauty Brains community.
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{ 15 comments… read them below or add one }
I never assumed that they were “pure minerals,” and actually had wondered what exactly defines a “mineral makeup.” I usually buy them because I like the cosmetic effect when I try them on, not because I assume they are–or desire them to be–”pure.”
I’m with Sarah. Who cares if they have “pure minerals”? Do they work? Do they make me look pretty? I never understood why “minerals” were desirable in makeup, anyway.
I like Lancome’s ageless minerale. It has a soft shimmer so you don’t look too matte. Looks good by itself over sunscreen/moisturizer (although it has some spf), or over tinted moisturizer. Okay, now I sound like an ad. But I have no idea if it’s truly “mineral,” to me it’s just a nice powder makeup.
The only thing I like about “mineral” makeup is I notice that my forehead doesn’t get as shiny and oil looking. Other then that, I couldn’t care less. If someone came up with a non-mineral makeup that totally took away that shine I get throughout the day I’d buy it instead.
I can’t use mineral makeup as it causes very bad allergic reactions. A few weeks back I applied a mineral foundation and broke out in the worst rash I ever experienced. Surprisingly it’s the mass marketed and well known mineral makeup brands that have irritated my skin. On the other hand, Emani and Becca are ok and I have not had any problems.
As a scientist I don’t buy into the hype of mineral makeup. In general I find the consistency and grade of the products difficult to work with and uncomfortable on my skin. The conventional makeup I’ve been using for years has served my skin well – I don’t see how mineral makeup could be serving me any better.
I tried jumping on the “mineral makeup” bandwagon a few years ago. Thank heavens I purchased a first-timer package at a minimal cost. The first thing I noticed was that it actually made me look older. The second surprise came when I awoke the next day to three of the largest pimples I had ever seen. Needless to say it was straight to the trash with all of the products.
As soon with a nasty corn allergy, I was surprised to learn how many ‘mineral’ makeups use corn starch as a filler/non-stick. Nothing like breaking out in hives on ones face from testing to find that out. Aside from that, I couldn’t care less about the ‘mineral’ content. I just find the powder foundations to help my skin appear less oily, as other commenters have said.
Jane Iredale makeup has really changed my skin and my life. There are no nanoparticles in their makeup. There are no preservatives and parabens either. What you buy is what you use. There is rarely any left-over excess to throw away. The makeup is a tad costly but worth every penney. There is something for all skin types and skin colors. I have tried to go back to the “normal” OTC makeup and just can’t. My skin is really comfortable with Jane Iredale. I don’t work for this company. My testimony is really true and a reflection regarding this article.
Lastly, Jane Iredale is open to share the ingredients and usage of each product. Just go to their website and have fun. You can buy this makeup around the world, even in Canada!
I use TRUE mineal make up and was told it had idebenone which would reduce the appearance of fine lines if used for a specific amount of time any science to this?
I also use and recommend Jane Iredale… the pressed base, not the loose (loose enhances inhalation issues), for the effect it has on my skin and the non-nanoparticle approach they take with their mineral make up. I blend two different shades on different areas of my face and the result is great Who’s face is all the same color? not mine
Talc is a ‘mineral.’ So are Cadmium and Lead, for that matter.
So why do people think “minerals” are better for your skin? Or that minerals are something new in cosmetics?
I’m just baffled.
Yes, Zebra, I agree–and to free associate just a bit on your comment…I have overcome my talc phobia. I think cosmetic grade talc on the face is okay. In the socks, too, for those of us who need it to keep our feet dry. Just don’t use it in the underwear. And don’t eat more lead than you have to in order to live in the modern world.
Although talc is considered a mineral, it is known to cause pore-clogging. I also am a fan of Jane Iredale mineral makeup… very smooth and velvety finish that lasts. Here’s a good article about the benefits of mineral makeup:
http://blog.beauty-goodies.com/beauty/mineral-mine-mineral-makeup-demystified/
I use physicians formula mineral (full-face) stuff all the time, and it works better for me than ANY other brand, even more expensive ones. I don’t understand why the ppl who have a problem with it hate it.
I use it because it improves the quality of my skin over liquid foundation. The only kinds I’ve tried are Prescriptives and BareMinerals. Both do the trick. I never even thought about “purity,” it was more about finding something that worked for my skin.