Earlier this week I blogged about a new beauty science gadget for the iPhone another application to check nail polish. Now I see another type of new gadget that lets you experience fragrances over the Internet.
Internet sent scent
This intriguing new beauty science gadget comes to us from Natura, one of the leading local beauty businesses in Brazil. Natura recently restaged Kaiak cologne, which they claims is the top selling fragrance brand in the country. To get the word out, they partnered with ID\TBWA, a digital marketing agency, to create a a scented, online banner. Here’s how it works: computers in internet cafes and other public places were outfitted with a special “printing” device. When an internet surfer comes across Kaiak’s banner ad, they’re enticed to click on the ad to smell the new fragrance. This in in turn triggers the “printer” to spit out a scent strip containing a sample of the perfume.
This is a very clever way to sample fragrances in public places, but it doesn’t work so well at home since advertiser would have to to figure out a way to supply you with a scent strip printer in your house. Still, Natura has taken an intriguing first step toward bringing the PC and perfume closer together.
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