Anne asks...What’s your opinion on the new LOreal Elvive Nutri Gloss? Can it really make hair shinier? What’s the truth behind the ‘special pearl protein’ does it really work?
The Right Brain retorts:
Pearls are so pretty, this product MUST work better! Right? Wrong!
L’Oreal is the king of cool sounding ingredients. In addition to the pearl protein that you asked about, they also sell products with Nutrileum, Regenium XY, and EXPANSYL®. We’re not sure but we think they have a hair mask with ground up Ruby Slippers too.
All sarcasm aside, our point is that this pearl protein is just another featured ingredient used by cosmetic companies to attract your attention. That’s what Marketing is all about! L’Oreal has some very fine formulas (they have some not-so-fine ones too), but don’t believe the fairy tale they tell you about the special ingredient that makes the product work.
Some proteins can have a (minor) beneficial effect on hair IF they are the right kind and are processed so they “stick” to your hair. Quaternized wheat protein, for example, has been shown to have some conditioning effect. But most “regular” proteins won’t do anything for your hair when applied from a rinse off product.
The Beauty Brains bottom line
If you want to splurge, try the product and see what you think. But don’t expect the “pearly gates” to open up. That’s all of our “pearls of wisdom” for this post. If we wrote anything else, we’d be “casting pearls before swine.” Hey, did you hear about the new smaller bottle of Nutrigloss? It contains “Minnie Pearl.” But seriously, this stuff is so good you should buy extra bottles and keep them in your “Pearl Harbor.”
Ok, that’s enough bad pearl puns. We’ll stop now.
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{ 4 comments… read them below or add one }
where can we catch your stand-up show?
Whatever they put in it, it works! It may be the ‘citrus’ in it – it claims it has ‘citrus and pearls’ in it – but this product makes my hair shine better than any other expensive salon products I have used. And there is no need to ‘splurge’ as it is sold in supermarkets, so it is on the cheap side – at least in Europe. Even though I am not a scientist I do enjoy reading your reviews, thanks for the good work!
Tried it my hair was like I diped it in a deep fryer after it dried… eww just eww..
i used Elvive and it really works it hink your just a sad ass critic that is looking for attention. you caould be a guy that is having hair loss problems so your really upset cause its too late to save your hair… there are ways.. hair plants… or maybe you have them already that why it aint doing anything to urs.