L’Oreal’s tagline is “Because you’re worth it.” Do you feel worth it with this company? Chances are you probably should. According to Chemical and Engineering News, L’Oreal spends nearly a billion dollars per year on the science behind their makeup. They are almost the top-spending beauty research company in the entire world. They have eighteen research centers devoted to three different sections of beauty, and they’re not done spending money.
Their recent project was protecting against extremely harmful UV rays. They decided to use a molecule in their sunscreen that protects against skin cancer, but is unstable when it comes in contact with sunlight. Using their extreme research facilities and opportunities, they were able to stabilize the chemical and use it in a new way in their sunscreen. This is just one example of the quality of research in L’Oreal labs.
Yes, L’Oreal thinks that you are worth it. And that your skin is worth it. And that your hair is worth it. And that your makeup is worth it. So pamper yourself – because you’re definitely worth it.
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It’s nice to know how l’oreal really took care of us as a consumer. I bought there products and definitely it’s worth to buy it.
i trust myself , yes i m worth
http://www.womensforum.in/general-beauty-care/
Beauty Care Forum
Sounds like you copy-pasted that text from a L’Oréal advertising.
Is that unstable molecule Avobenzone (so far, this is the only substance that I’ve read of that is great for protecting against UV rays but that degrades under sunlight)? If so, then there are other companies that are using it, and stabilizing it. If it is not Avobenzone, then what is it?
It is quite remarkable, of course, that they are spending a lot of money on research (it makes me wonder what IS this “new way” of using “it” in their sunscreen), but by not naming what that compound is in this post, you are mystifying l’Oreal, making this sound more like an advertisement for the company rather than an objective view of their practices.
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I think the molecule is not avobenzone but meroxyl.
Mexoryl is what stabilizes the photo-unstable Avobenzone.
The quality of this blog is deteriorating. Has it been hijacked by advertisers?
Where’s the science? The skepticism? The information?
Nope, mexoryl aren’t stabilizers but UVA filters.
http://en.wikipedia.org/wiki/Drometrizole_trisiloxane
http://en.wikipedia.org/wiki/Ecamsule
I love the picture of Snape
Unfortunately, L’Oreal and all their branch companies still haven’t put enough research into producing safe products WITHOUT testing on animals. There are much more ethical companies to purchase from.
OK, to be honest, I used to like this blog a lot. I am disenchanted as of late. I saw in the comments thread of the ridiculous nose clip post that the “higher” brain functions are on hiatus while Mid Brain fills in with “weird beauty news.” First, this post isn’t weird beauty news; it’s an advertisement for L’Oreal. Second, the Brains might want to consider letting the readers know in a separate blog post (rather than in a comments thread) what’s up with the blog lately. It’ll keep long-time readers who expect to be reading “Beauty Brains” and not “Beauty Brands” in the know so that they don’t drop the blog from their reading list, and it will take maybe five minutes to write and publish. Otherwise, I agree with Consumer above. Nothing personal to Mid Brain–thank you for filling in for the other Brains–but this is not the blog that I used to read.
(And I know the Brains don’t owe the readers substantial posts per se, and am grateful for the information they have provided in the past. But it is disappointing to see a blog that has encouraged scientific and logical thinking in the past devolve into blatant advertising.)
Looove Snape. so sexy
Loreal owns alot of companies like Maybelline and Lancome, so it’s not just loreal products that are researched it’s for all the companies that they own, which is many!
By the way how much did you guys get paid to advertise for Loreal??? $9,000???
i vote that you guys do 5 good posts a week and don’t bother posting on the weekend. The friday links are remarkably mundane
Disenchanted is right. This post sounds like paid advertising.
L’Oreal paid us no money for this post. But I’m not a big fan of it either.
-Left Brain
Wow. This blog hasn’t been its “brainy” best for quite some time, but I kept it on my blogroll hoping that it would turn around. But this is exactly the sort of industry tripe I expect the ‘brains to pick apart–not propagate. Definitely not worth it.
@Katrina – thanks for your comments. We’re tied up on a big project right now and have contracted some of the writing. We hope to be back soon.
As they do still test on animals..
I don’t think their products are worth me.
This is the last time I’ll read this blog. I’m aghast at the extent to which a supposedly “objective” reviewer can be “owned.” LÓreal is a polluter, animal experimenter, and a major player in toxic cosmetics. How on earth could you print this paeon to such an unethical commercial giant? Shame, shame. And good bye.
Very good, you say, as I thought