We received the following communication from the Dr. Hauschka company in response to our recent post on their Moisturizing Day Cream. We appreciate the clarification (pun intended) that their product does NOT make skin brightening claims as was mistakenly implied in our original article.
Dr. Hauschka’s Brightening Rebuttal
“Thank you for the work you do. Consumer education is absolutely vital to all of us who truly care about the health and wellbeing of people and the planet we share. We at Dr. Hauschka Skin Care pride ourselves on having some of the best-educated customers in the industry, thanks at least in some part to our policy of transparency. Of course, we can’t control everything that’s said about Dr. Hauschka products, but we are very careful about the claims we make in regard to our products’ efficacy.
That’s why we feel obligated to clear up some misunderstandings in the recent reader question regarding Moisturizing Day Cream. Rather than any claims that the product “brightens” the skin, the claims made in the link provided in your blog and on our own website are that Moisturizing Day Cream “enlivens” the skin. Neither page features any claims that Moisturizing Day Cream (or any Dr.Hauschka product for that matter) “brightens” the skin.
We feel that’s an important distinction to make. The word “brightens” is often associated with cosmetic products that make skin pigment bleaching claims. Code words like “brightens” are needed because fade creams that can actually bleach or reduce skin pigmentation are not cosmetics at all, but are considered drugs—and they are drugs the FDA is considering banning for over the counter use!
The fact is, there is not a single safe and effective skin lightening active ingredient currently recognized by the FDA. None of the various “active” ingredients found in cosmetics that claim to fade, lighten or brighten the skin have ever been proven safe and effective, either. We would never make such a claim, and would appreciate any effort you can make to help clarify that point for your readers.”