Product Girl raved about the new Carmex Moisture Plus Tints. She loves the color and says that “not the same Carmex you grew up with. It still has that familiar smell.” How did they keep the classic Carmex scent in a new lip color? Let’s look at the label to see.
Active Ingredients: Octinoxate (5.8%), Oxybenzone (4.8%).
Aloe Barbadensis Leaf Extract (Aloe Butter)
Wax that gives the product thickness and structure.
Butyrospermum Parkii (Shea Butter Fruit)
Natural emollient to smooth and soften lips.
C10-30 Cholesterol/Lanosterol Esters
Emulsifiers that also provide slip and emolliency
One of three “magic” ingredients that give that unique Carmex quality.
Another emulsifier/emollient; derived from coconut oil.
Carthamus Tinctorius (Safflower) Seed Oil, Cocos Nucifera (Coconut) Oil
Natural oils that moisturize lips.
Mild skin smoothing ester that helps disperse lip color.
Euphorbia Cerifera (Candelilla) Wax
Another bodifying wax.
This gives the product its plum or berry flavor.
Hydrogenated Vegetable Oil, Isopropyl Palmitate
Emollients, spreading agents.
Limnanthes Alba (Meadowfoam) Seed Oil
Moisturizing ingredient that reduces water loss through the skin.
The second of three Carmex-scented ingredients.
Olea Europaea (Olive) Oil Unsaponifiables
Waxy materials that contribute to the texture of the product.
A third wax.
Anti-aging ingredient that can supposedly increase collagen and elastin production.
Another waxy material. This one comes from petrochemicals.
Persea Gratissima (Avocado Butter)
The third and final ingredient that makes this product distinctly “Carmex-y.”
PPG-3 Benzyl Ether Myristate, Ricinus Communis (Castor) Seed Oil
Still more oily materials to provide lip slip.
Sorbitan Isostearate, Sorbitan Tristearate
Tocopheryl Linoleate (Vitamin E Linoleate)
Antioxidant, may also provide some moisturization.
A smoothing lubricant and humectant.
Titanium Dioxide (CI 778912), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
Image credit: CVS.com