Musings of a Muse recently blogged about Estee Lauder’s DayWear Anti-Oxidant BB Creme so I thought this would make a good subject for a “Look at the “Label” post. But I was shocked by how difficult it was to find an ingredient list for this product!
I always check the manufacturer’s website first so I can get the information straight from the horse’s mouth, if you’ll pardon the expression. But in this case, Lauder chose NOT to share their ingredient info online. So, I tried my standard “go to” sites for ingredient lists including Amazon.com, Drugstore.com, Walgreens.com, as well as several of the department store websites. But information on the ingredients in this product (which by law, MUST be provided on the package) was apparently not deemed important enough to include anywhere online. Now, I realize that this product is new to the market and that it has relatively limited distribution because of the upscale nature of the brand but nonetheless I find this inexcusable!
Finally as a last resort I visited the nearest Nordstroms where I found the product on the shelf and took a picture of the back of the box with my smart phone. As you can (blurily) see from these two pics, there are about 100 different ingredients in this product which is unusual to say the least. I didn’t feel it was worth my time to manually retype the entire list, but here are a couple of highlights: the active ingredients are octanoate, octisalte, and oxybenzone and the product base consists primarily of water, dimethicone, a few glycols that help bond moisture, and esters and fatty materials that provide the emulsion base.
We deserve a hassle-free ingredient list!
This is the not first time that we’ve seen this kind of lack of information. In fact it seems that either omitting ingredients, or only show casing a few ingredients that make the product look good, is standard practice for many companies. Well, the Beauty Brains believe that we’re entitled to easy access to complete and accurate ingredient information for any beauty product that’s sold on the internet. There’s no reason, in this day and age, that such information should not be provided without us having to ask for it. Any company that doesn’t disclose their ingredient list is not respecting us and maybe it’s time we did something about it.
Image credit: beaut.ie/blog
What do YOU think about companies that don’t share ingredient information online?? Leave a comment and share your thoughts.